John Stuart Mill Utilitarianism Essay - 1307 Words

How does one respond when they witness an act of deliberate cheating? In this essay, I will demonstrate the potential of John Stuart Mill’s theory of Utilitarianism to help evaluate the morality of either confronting the cheater, or choosing to let the cheating go uncontested. I will first focus in on a particular case of cheating I encountered, before going on to argue that the difficulty of measuring utility precisely, prevents Mill’s theory from offering us general moral direction for all similar situations. The event in question occurred at a club golf tournament this past fall. On the second hole of the day, one of the members of the other team, whom I am playing with, missed a short putt. Frustrated, he picked up his ball instead†¦show more content†¦Significantly, Mill’s act utilitarianism is concerned with an action’s consequence, not intentions, and differs from Jeremy Bentham’s version of the theory, in that it is focused on makin g the total amount of happiness largest, instead of maximizing the number of people who are happy. For evaluating morality, Mill was a proponent of using a scientific method that consisted of asking a question and making observations, before evaluating the results to form a testable hypothesis. Drawing upon Mill’s method, the question that must be asked is does utilitarianism provide sound moral guidance regarding my decision to confront cheating in golf, and can the next step, that is, rule utilitarianism, be used to create general guidelines for responding to cheating? In order to answer these inquires, our observations must begin by identifying the stakeholders in the golfing incident and accessing how much happiness they received from my decision. Next, we must assess how this level of happiness would have changed had I decided to let the cheating go and not say anything. Obviously, the two primary stakeholders would be myself, and my opponent. However, the two other members of our playing group should also be considered, as well as the remainder of the tournament field. In terms of how my choice resulted in increased happiness, there are several considerations. First, I, myself,Show MoreRelatedUtilitarianism, by John Stuart Mill Essay1393 Words   |  6 PagesExplain why Mill distinguishes between higher and lower pleasures and assess whether he achieves his aim or not. In his essay, Utilitarianism Mill elaborates on Utilitarianism as a moral theory and responds to misconceptions about it. Utilitarianism, in Mill’s words, is the view that  »actions are right in proportion as they tend to promote happiness, wrong as they tend to produce the reverse of happiness. «1 In that way, Utilitarianism offers an answer to the fundamental question Ethics is concernedRead MoreUtilitarianism, by John Stuart Mill Essay2012 Words   |  9 PagesIn John Stuart Mill’s work Utilitarianism, Mill is trying to provide proof for his moral theory utilitarianism and disprove all the objections against it. Mill defines utilitarianism as a theory based on the principle that actions are right in proportion as they tend to promote happiness, wrong as they tend to produce the reverse of happiness (Ch. II, page 7). He calls this the â€Å"greatest happiness principle. Mill says, â€Å"No reason can be given why the general happiness is desirable, except theR ead MoreEssay on Utilitarianism by John Stuart Mill2810 Words   |  12 PagesUtilitarianism by John Stuart Mill John Stuart Mill, in his Utilitarianism, turns morality into a practical problem. His moral theory is designed to help one evaluate his moral principles and senisibilites and be able to ajudicate conflictions in moral conflicts. Mill postulates that actions are right so far as they tend to promote happiness and minimize pain. This theory manifests itself as an impartial promotion of happiness. Morally right actions are ones which promote the greatest happinessRead MoreEssay about John Stuart Mill and Utilitarianism1313 Words   |  6 PagesJohn Stuart Mill and Utilitarianism Utilitarianism defined, is the contention that a man should judge everything based on the ability to promote the greatest individual happiness. In other words Utilitarianism states that good is what brings the most happiness to the most people. John Stuart Mill based his utilitarian principle on the decisions that we make. He says the decisions should always benefit the most people as much as possible no matter what the consequences might be. Mill says thatRead MoreThe Contributions Of John Stuart Mill1250 Words   |  5 PagesJohn Stuart Mill was a British philosopher who was born on May 20, 1806 in London, England, to Harriet Burrow and James Mill, a noted economist, philosopher and historian. James Mill was an educated man who was heavily involved in an early 19th century movement called philosophic radicalism, a school of thought also known as Utilitarianism, which highlighted the demand for a scientific foundation for philosophy, as well as a humanist approach to economic s politics. It was this foundation fromRead MoreJohn Stuart Mill s Argument That Happiness Is The Only Intrinsic Good1354 Words   |  6 PagesIn this essay I am going to write about John Stuart Mill’s argument that happiness is the only intrinsic good. Mill’s proof focuses on defending utilitarianism, one of the most prominent works in moral philosophy and most prominent form of consequentialism as proposed by Jeremy Bentham and John Stuart Mill. Mill defines the theory and provides his responses to common misconceptions people have surrounding it. Utility, the Greatest Happiness Principle, states that actions are right in that they generallyRead MoreJohn Forbes Nash Jr.912 Words   |  4 PagesJohn Forbes Nash Jr. and John Stuart Mill were both very important economist. John Forbes Nash Jr. was an American mathematician, and an economist. John Mill was a British Philosopher, economist, moral and political theorist, and was the most influential English-speaking phi losopher in the nineteenth century. John Forbes Nash Jr. and John Stuart Mill were both very intelligent as young children. John Stuart Mill learned to read as a toddler and began to study Latin at the age of three. John ForbesRead More`` On The Hunt : Killing, Eating, Respecting Wild Beast, By John Stuart Mill1581 Words   |  7 PagesIn the essay Utilitarianism, John Stuart Mill argues the purpose of morality is to create a better world as a whole, or to achieve utility. Mill defines utility as actions that promote happiness and pleasure, with the absence of pain and suffering and asserts that utilitarianism embodies this concept, as it is a moral theory that encourages and preaches actions that coincide with such ideals. John Stuart Mill’s Utilitarianism relates to A New Environmental Ethics, authored by Holmes Rolston III,Read MoreAn Introduction to the Principles of Morals and Legislation by Jeremey Bentham.1026 Words   |  5 PagesWhat is Utilitarianism? I believe th at utilitarianism is the theory in which actions are right if they produce happiness and wrong if they don’t produce happiness. Happiness is what every human being look forward to. When making a decision, all possible outcomes must be ensured that it will lead to happiness. Utilitarianism is based on the principle of utility .Utility is the ability to be useful while satisfying needs. Utilitarianism is generally considered a moral theory that was found by JeremeyRead MoreJohn Stuart Mill : An Influential Philosopher Of The 19th Century1252 Words   |  6 PagesTierra Myers Mr. Berkoben English IV 26 October 2016 John Stuart Mill Not only did Harriet Burrow give birth to a son but also the most influential philosopher of the 19th century. Exploring the life of as well as evaluate the work of and examine the impact of John Stuart Mill gives us as readers and understanding of why this man deserves this title. Born May 20, 1806, John Stuart Mill became the son of James and Harriet Burrow. As a child he faced multiple struggles; being the only child meant

Advertising Privacy Essay - 1948 Words

Intrusive Advertising and Privacy Concerns nbsp;nbsp;nbsp;nbsp;nbsp; The concept of consumer privacy encompasses a consumers ability to limit the collection and usage of certain types of data relating to a specific transaction (Sheehan amp; Gleason, 2001). Today marketers and advertisers have engaged in what I feel to be somewhat questionable behavior in regards to consumers privacy. As technology becomes more sophisticated marketing becomes is a bit more complicated and more intrusive to its customers. In our highly competitive world, it is vital for a successful marketer to conduct a significant amount of research. It used to be however, that advertisers would choose their target audience, research the demographic, and create†¦show more content†¦The advertisement would then proceed in a longer more detailed version (Wehner amp; Shanley, 2005). OpenTV Corp is only one company out of many that are obtaining personal information about us and using it to their advantage. nbsp;nbsp;nbsp;nbsp;nbsp;Visible World is a New York firm that is also trying to find ways to make television advertising more appealing to consumers. Not only are they looking to target households demographically and geographically they eventually have plans to target individual households. Despite concerns from privacy advocates, the company is already taking steps in that direction by forming a partnership with Experion to obtain its rich consumer database. Their software will enable advertisers to customize messages on demand by altering video, audio and graphic components in response to weather changes, shifts in inventory or even days left in a retail sale (Petrecca, 2005). nbsp;nbsp;nbsp;nbsp;nbsp;Television advertisers are not the only ones invading the privacy of consumers. A company called MobilTrak has technology that picks up more than 200,000 radio signal samples a day from 15 markets. MobilTrak’s technology has the ability to pick up radio signals within a 120- foot range allowing companies to see what stations consumers are listening to. Advertisers can find out what station is number one and advertise to more people (Abbey, 2005). This is going to cause one radio station to have an overload ofShow MoreRelatedEffects Of Advertising On Personal Privacy And Security1572 Words   |  7 PagesEffects of Advertising on Personal Privacy and Security: Persuasive Essay As the world wide web continues to become more prevalent in everyday tasks and the internet continues to evolve, so does the world of advertising. Everyone encounters some form of advertising daily, with the most common being internet advertising. According to Patricia Garner, â€Å"internet advertising is by far the fastest-growing medium.† She continues by stating â€Å"improved advertising formats make Internet display more interactiveRead MorePrivacy Issues Under Targeting Advertising1209 Words   |  5 PagesPrivacy Issues Under Targeted Advertising Advertising has always been an important part of our society. The history of advertising can be traced to pre-modern history when it served an important purpose by allowing sellers to effectively compete with other merchants for the attention of clients in Ancient Egypt. From 1704 when the first newspaper advertisement was announced, it gradually grows into a major force in American society based primarily on newspapers and magazines (Ad Age AdvertisingRead MoreThe Impact Of Internet On The Health1521 Words   |  7 Pagesaccurately. To tackle this, Health on the Net Foundation (HON) was created in 1995. HON certifies the website based on 8 codes: transparency, authoritative, complimentarity, confidentiality, attribution, justifiability, financial disclosure, and advertising. HON certified websites have the credible health information and they are trusted by the health professionals. This essay will evaluate two websites using 8 HON codes on the topic of catheterization. Discussion First HON code is transparencyRead MoreThe Use Of Facial Recognition Technology On Society1236 Words   |  5 Pagesmore powerful and rapid facial recognition technology grasped the public’s attention. During the January 2001 Super Bowl, surveillance cameras captured images of the crowd to find people with criminal records (FBI 2013). This potential invasion of privacy under the pretense of public safety sparked a public debate about the government taking private information from citizens. So what limitations should be put on the use of facial recognition software in America in order to keep the public feeling secureRead MoreWhy Facebook Should Be Legal947 Words   |  4 Pagessuccessful in getting more users time and attention over a small period of time. The more users they have the more potential for advertising revenue. To get increased profits after their IPO launch, targeting the ad revenue seems to be the best option they had. Without establishing the right to be forg otten they can retain personal data and they can use that for advertising, they can still find the personal information like, location, their friends, likes etc. Facebook can solve the challenge to getRead MoreSocial Media And Its Effect On Individual Privacy944 Words   |  4 Pagesand analysis of personal information by online social networking sites has been controversial due to its potential to weaken individual privacy. The online platforms are owned by businesses that have the goal to optimize performance for users but also can turn the masses of users into monetary value by data mining. Global multimedia networks and the advertising industry have become interested in the information about their online consumers due to the fact that people use the Internet on a daily basisRead MoreThe Use Of Facial Recognition Technology On Society1315 Words   |  6 Pages2001, the novelty of more powerful facial recognition technology grasped the public’s attention. During the Janua ry 2001 Super Bowl, surveillance cameras captured images to find people with a criminal record (FBI 2013). This potential invasion of privacy under the pretense of public safety sparked a public debate about what private information the government was allowed to take from us. So should we be putting limitations on the use of facial recognition software in America in order to keep the publicRead MoreHow Far Is Too Far When It Comes Privacy?972 Words   |  4 Pagesis too far when it comes to privacy? In a rapidly developing digital age, the boundaries are constantly expanding as new technology emerges. Data mining is not going away, so the debate on privacy becomes increasingly relevant. The line between what is ethical and unethical quickly become blurred, and certain entities are bound to take advantage of that gray area. Corporations claim they are collecting private data for marketing research to serve more relevant advertising and increase profits. DespiteRead MorePersonal Data Privacy . Frame Analysis And Advocacy Field1686 Words   |  7 PagesPersonal Data Privacy Frame Analysis and Advocacy Field Guide This framing analysis includes 10 recent print news articles that address personal data privacy. The 5 dominant frames identified include: unauthorized data collection and misuse, commercial application of personal data, civil liberties (personal data in the legal system), data protection, and innovation. There were Pro and Con arguments present for each frame with the exception of the last, no Con arguments were present for the innovationRead More Patients Rights Essay1618 Words   |  7 Pagesthat time. I could have filed a complaint citing him, because I deserved to be treated with dignity and respect. This type of occurrence could have been avoided with proper recognition of my rights and responsibilities. Patients have a right to privacy that protects their health information under the federal law. Patients can question these rights and or file a complaint, if being denied or if health information is not being protected. Accessibility to medical records and health information is

A History of Naan Free Essays

The story of Naan begins many years ago in the imperial court of Delhi. The Sultan of ancient India in 1320 was Khusro Khan, or Nasiruddin, and he (like his predecessors) was used to fine dining. Chicken, peas, succulent soups and fruits were staples of royal feasting. We will write a custom essay sample on A History of Naan or any similar topic only for you Order Now When naan was introduced, it changed the way food was consumed. While the Sultan liked his food, he couldn’t keep the naan formula to himself. the fabulous recipe was bound to escape, bringing joy to even those that were not considered royalty. Soon, even the lowest of the low were indulging in the tasty treat. Information travels fast, and the news about naan was definitely no exception. Before long, many people of different countries were eating naan, and creating dishes to accompany it. The naan recipe made it’s way to North America with traveling immigrants, and from there its been passed down from generation to generation. Since the recipe made its way by mouth to mouth, every recipe is translated and made differently. Naan is leavened bread baked in a clay oven, originating from India and Southeastern Asia. The first record of its existence is from a journal from the 1300’s, and it wrote of it being served in the imperial courts of Delhi. The name Naan comes from new Persia, and is a generic word for bread. While naan is made of most of the things you find in traditional bread, but you also add yogurt or dahi, which makes the bread fluffier and lighter. After being carefully handled, it is put in a tandoori oven, which is a large clay pot that stands tall above the ground, and baked to perfection. This type of oven is designed to provide dry heat at a very high temperature; the temperature in a tandoori oven usually reaches 900Â °F. The kinds of naan are as vast as the number of years it has been served. The most common types you will find in a restaurant or grocery store are garlic and sweet naan. Naan is typically served with Indian food, but it can be used in everyday foods, or used as sandwich bread with different types of cheese and meats. While Naan is very popular in India and Southeastern Asia, it seems to have become a very widespread delicacy in the Western world. It is so popular, that it has been used in many different food related contests, and has been featured in the Guinness Book of World Records. The largest naan to be made weighed 20 lb 15 oz and was made by Loblaw Companies Limited in Brampton, Ontario, Canada, on 5 July 2008. The naan bread measured 9 ft 6 in x 3 ft 4 in. Indian restaurants have popped up in every country and state, making naan a staple in fine Indian cuisine. http://en. wikipedia. org/wiki/Delhi_Sultanate http://www. palkirestraurant. com/history-of-the-naan http://www. wisegeek. org/what-is-nann. html http://wordnetweb. princeton. edu/perl/webwn? s=naan http://www. wisegeek. com/what-is-a-tandoori-oven. htm http://www. guinnessworldrecords. com/records-1000/largest-naan-bread/ How to cite A History of Naan, Papers

Samsung Brand Audit - Free Sample Assignment Solution

Question: Discuss about theSamsung Brand Audit. Answer: Introduction Samsung brand audit is a thorough examination to identify the companys brand strength, the sources of its brand equity and the methods to enhance its brand equity. The Brand Audit also focus on the understanding the future potential for the company. Samsung was founded in 1938 and was originally a trading company. It has now grown into a huge and reputable conglomerate operating in numerous business sectors around the world. The company has its headquarters in the Samsung Town, Seoul, South Korea (Samsung History, 2014). It deals in more than 74 countries and has global points of presence at more than 510 places around the world. The major sectors in which the Samsung group operates in are the Electronics, Trade and Services, Machinery and Chemicals, and Financial Services. The Samsung Electronics alone has three subdivisions of operations namely; Device Solutions which incorporates the various solutions provided by the company for modern devices such as, memory devices, system LEDs, LSI businesses etc. The another electronic division includes primarily the Consumer electronics, which deals with the Digital appliance, Visual Display, Printing systems, and Health Medical gear industries. The final category under electronics is IT Mobile communications industry. This deals with the Mobile Communications devices and Networks, mobile phones, digital tablets, and Digital Imaging businesses, etc. (Products, 2016). For the convenience of understanding the wide scope of the company is limited to the Samsung Consumer Electronics only for this paper for conducting Brand Audit. Customer Analysis For the customer analysis of the Samsung Brand audit following points could be considered: Trend and Needs With the constantly changing technologies and public demand, Samsung continuously come up with new innovative products in a wide and complex range from low-end to extremely high-end devices that suits the need of varied set of customers from the young people, married couples, professionals, to families with kids. Samsung sets trends and create new market needs with its new products which other companies are compelled to follow. Motivation One of the prime motivation for consumers to buying and keep on changing to the latest devices is the Brand image associated with the Samsung. More than a necessity the latest trendsetting devices have become a social need of the people that give them the value of prestige and self-worth. Perception The general perception for the Samsung in the mind of consumers is that the company is a well-established brand which provide quality devices. Also the range of products are all price levels allows the consumers to choose the Samsung brand in any price bracket they feel comfortable shopping. The market reputation of the company is good and the perception is thus positive for the Samsung brand. Segmentation Samsung employs the total market strategy which could be reinforced by one of its slogans, designed for humans. Samsung market segment include various strata od society from low-end users looking for cheap devices to high end-users looking for expensive ones. Samsung cleverly categorise its devices into the categories to cater all segments. For example, in one of its tablet advertisement it categorized the consumers as per their age. The Connecticus group for people in early 20s, the Wanderus for people in the range of late 20s to mid-30s and Relaxicus for people in mid-30s to mid-40s. the features of the products as well as the prices were kept keeping in mind these customer segments (The Toronto Egotist, 2011). Behavior Samsung acknowledge that the consumer behaviour is an essential aspect of business growth and sustainability. The consumer behaviour highly depend on the social, cultural, moral, personal, as well as psychological behaviour of the people. Samsung thus take into account all these aspects while devising its marketing strategies in various parts of the world. Brand Inventory The brand inventory for the Samsung could be explained under the following heads: Brand Elements Brand elements are certain trademark strategies which help a company to set itself as a distinguished brand from its competitors. Some of the basic brand elements are the logo of the brand, slogan used for the brand slogan, its sign, its distinguished packaging as well as its spokesperson or brand ambassador. Samsung use combination of all these elements to create its brand image. It has a well-recognized brand logo with a distinguished style of writing Samsung with white font colour on a blue elliptical background and the missing horizontal line of the letter A (Fig.1). Fig.1. Samsung Logo (Source: Samsung Logo (2016) Available at: https://www.brandsoftheworld.com/logo/samsung-9 (Accessed: 20 September 2016).) The company come up with different slogans for its various products, such as for its latest product, Samsung Galaxy Note 7, the slogan says The smartphone that thinks big (Samsung Galaxy Note 7, 2016). It also uses renowned celebrities as the brand ambassadors depending on the country of marketing plans. With various products the company modernise its packaging, however, maintaining its unique brand elements to make its products distinguishable. Marketing Strategies to Support Brand Samsung incorporates aggressive total marketing strategies that addresses various segments of people in a society. The repetitive advertisement strategies add to the brand awareness for the company. The electronic industry is a highly competitive one, with the ever changing technologies and growing consumer demands the company has to highly depend on its effective marketing strategies to keep the brand name high on the consumers mind. The announcing of new products after studying the market trends and needs, restructuring advertising and promotional approach of present products, the production procedures and highly innovative marketing plans along with performance driven products are the core strength of the Samsung. Samsung devotes high efforts and resources in its marketing strategies. The use of new media channels like social media, etc. are done effectively by the company to keep the brand name floating in the consumer minds at all times. Samsung also engage in sponsorships of sp orts events, local festivals, trade fairs, campaigns, etc. to keep the brand name on top of the rest of its competitors (Kang and Stotlar, 2011). Competition in the Industry There are various competitors of Samsung in each different category in which it places its wide range of products. The complexity of its products range including televisions, mobile devices, audio video devices, digital cameras, home appliances, memory storage devices, other computer peripheral devices, printers, and accessories, etc. ensures that the company has numerous competitors. Some of the prominent international competitors for Samsung are Apple, Nokia, Lenovo, LG, Sony, Huawei, HTC, Panasonic, Whirlpool, Canon, GE and Nikon. However, among these competitors, Samsung is fittingly aggressively pitted against its biggest competitor the Apple Inc. an American multinational technology company founded by Steve Jobs. Apple Inc. which was initially a computer company and was known as Apple Computer, now has positioned itself as the world leader in the mobile devices industry. Presently Apple Inc. is ranked as a number one company among the top international brands. Apple enjoys an extremely high level of brand loyalty from its customers (Vijande, 2013). As per the annual report of Interbrand, the Best Global Brands report released 2015, Apple ranked as the top brand of the world thrice in the three consecutive years, with highest Brand Value. The Brand Valuation of Apple in 2014 is at 118,863 $m with increase in the value at 21%. While in the same repost Samsung ranked at 7th place with the net Brand value of 45,462 $m with an increase of 15% (Interbrand, 2016). The Apples brand value is at 98.31 billion USD. The Apple enjoys almost cult like following due to its innovative technological advancement in each of its products like, iPhones, Mac, iPad, iPod, etc. POPs and PODs In the Brand audit the Point of Parity (POPs) and Point of Differentiation (PODs) assist to understand what makes a company stand apart from its competitors. In the case of Samsung, the point of parity with its arch rival Apple Inc. is that Samsung also has a huge and loyal customer base. Also the products of Samsung are equally good and up-to-date in terms of technological advancement (Wiedmann, 2013). Samsung also enjoys a market of repute and recognition just like Apple and other of its competitors. Point of differentiation for Samsung is that the company has a widest possible range of devices. This is the point where Apple fails to cater. The Apple products are targeted for the niche market, while the Samsung products are present in a vast variety of ranges, applications, sectors, utilities as well as prices. Samsung stands at distinguished place when it comes to catering a wide section of population as compared to the Apple (Dinnie, 2007). Brand Mantra The brand mantra for Samsung is to bring latest cutting edge technologies at affordable process to the customers. Keller Pyramid for Samsung Fig.2. Kellers Brand Equity Model. (Source: Keller, K.L. (2013) Strategic brand management building, measuring, and managing brand equity. 4th edn. Boston: Pearson.) Salience- it is a quality product with lot of latest features at affordable prices. Performance- Samsung has effective segmentation, targeting, and positioning of its products with a very good brand personality and brand recognition. Its products are high in performance and quality (Saeed, 2016). Imagery- Samsung has an image of high quality, latest technology, feature rich products. Judgement- Samsung is also a trustworthy name, market reputation and brand recognition. Feeling- it gives the feeling of value for money for its products for low and mid-range products and social status associated with the high end products. Resonance- Samsung has a very loyal following of consumers. Emotional modifier- Samsung products bring latest technologies in the control of its users. Descriptive Modifier- its product users ranges from the young to old users. Brand function- the company brings latest technologies into the lives of common people by way of high end devices of communication, connection, televisions, etc. creating value for life. Brand Exploratory Brand association for Samsung Memorable- Samsung gains its brand equity by not only as a competitor of Apple but also a reputed brand of its own (John, 2016). Meaningfulness- Samsung brings meaningful features packed products that have actual utility thus giving it higher brand equity. Likeability- other than its efficient products the company is also liked because its wide range of products. Anyone can find a product suited to his needs and pocket in a Samsung store. Transferability- the brand equity of Samsung is highly and easily transferable because of its regional marketing strategies (Keller, 2012). Adaptability- Samsung operates in an industry were a product could become obsolete as soon as a better technology version is out in the market. Thus the company has high adaptability. Analysis of Samsungs Brand Positioning Samsung is one of the premium, lifestyle brand. It has brand position of a brand better than other brands for customers who require value for money as well as latest technology indispensable tool for their daily lives. Samsung gives high- quality superior products with the world- class designs, its products come packed with innovative features with high usability, ease of access and understanding. The brand positioning is also strengthened by the company by providing after sales services and support to its customers (Keller, Parameswaran and Jacob, 2011). Consumer Perception Analysis The general perception for the Samsung in the mind of consumers is that the company is a well-established brand which provide quality devices. The idea of owning the latest upgraded model of mobile or the tablet motivates people as it shows their affluence in the society rather than actual need (Lam Ahearne, 2013). This motivates the people to choose the high end models while the low ends models are primarily chosen by people with the motivation of buying a well branded product in appropriate prices. Brand Equity: Aaker Model The Aaker Model is the marketing model which views brand equity as a combination of three things. These are: Brand awareness, Brand loyalty and Brand associations, These elements add up to give the value provided by a product or service. Aaker model suggests that brand identity is the basis of brand management (Selnes, 2013). Therefore, organizations must focus on various elements of brand identity. Aaker defined eight to twelve elements of brand identity that falls under four perspectives. These four perspectives for Samsung can be discussed as: Brand as Product This perspective covers brand as the tangible product. This perspective would cover the things like quality of the product, attributes of the product, etc. Brand as Organization This perspective would cover brand as an organization. The organization attributes would include the market reputation of organization, rapport of organization (Keller, 2016). Brand as Person This perspective would cover brand personality and relationships of brand with consumers (Huang, 2014). Brand as Symbol This perspective would cover the imagery and visuals or brand that are find in the channels like social media. For example, Samsung would have lot of images and other content on its website to attract consumers. Recommendations Some of the probable recommendations that Samsung could use for planning its future strategies are as follow: Samsung can position itself as a premium brand with comparison to its top competitor Apple. Samsung could possibly create its brand image by providing better facilities and services than other competitor brands. It can develop an ecosystem of its own inculcating the consumers with one or multiple Samsung products. A facility such as Samsung club could be established with additional offers and discounts on multiple purchase of Samsung products to encourage people to stick with the brand. References Dinnie, K. (2007) Asian brand strategy: How Asia builds strong brands, Journal of Brand Management, 14(3), pp. 272273. Interbrand (2016) 2014 - previous years - best global brands - best brands. Available at: https://interbrand.com/best-brands/best-global-brands/previous-years/2014/ (Accessed: 20 September 2016). Huang, R. and Sarigll, E., 2014. How brand awareness relates to market outcome, brand equity, and the marketing mix. InFashion Branding and Consumer Behaviors(pp. 113-132). Springer New York. John, D.R., 2016. Customer-based strategic brand management: past progress and future challenges.AMS Review, pp.1-6. Keller, K.L. (2013) Strategic brand management building, measuring, and managing brand equity. 4th edn. Boston: Pearson. Keller, K. L. (2012). 17 Brand strategy. Handbook of Marketing Strategy, 289 Keller, K.L., 2016. Reflections on customer-based brand equity: perspectives, progress, and priorities.AMS Review, pp.1-16. Lam, S. K., Ahearne, M., Mullins, R., Hayati, B., Schillewaert, N. (2013). Exploring the dynamics of antecedents to consumerbrand identification with a new brand. Journal of the Academy of Marketing Science, 41(2), 234-252. Products (2016) Samsung. Available at: https://www.samsung.com/africa_en/home/ (Accessed: 20 September 2016). Punniyamoorthy, M., Mahadevan, B., Shetty, N.K. and Lakshmi, G. (2011) A framework for assessment of brand loyalty score for commodities, Journal of Targeting, Measurement and Analysis for Marketing, 19(3-4), pp. 243260. Samsung Galaxy Note 7 (2016) Galaxy Note 7. Available at: https://www.samsung.com/africa_en/consumer/mobile-devices/smartphones/galaxy-note/galaxy-note7/ (Accessed: 20 September 2016). Samsung History (2014) About us. Available at: https://www.samsung.com/africa_en/aboutsamsung/samsung/history_08.html (Accessed: 20 September 2016). Samsung Logo (2016) Available at: https://www.brandsoftheworld.com/logo/samsung-9 (Accessed: 20 September 2016). Saeed, N.B., Nematiyan, M. and Albonaiemi, E., 2016. Effective factors on the value of international brands in Iranian consumers (Case Study of Samsung brand in Khuzestan market).International Journal of Humanities and Cultural Studies (IJHCS) ISSN 2356-5926,2(3), pp.974-984. Santos-Vijande, M.L., del Ro-Lanza, A.B., Surez-lvarez, L. and Daz-Martn, A.M., 2013. The brand management system and service firm competitiveness.Journal of Business Research,66(2), pp.148-157. Selnes, F., 2013. An examination of the effect of product performance on brand reputation, satisfaction and loyalty.Journal of Product Brand Management. The Toronto Egotist (2011) Meet Wanderus, Connecticus Relaxicus in Samsungs whats your Tabitat? New ad campaign. Available at: https://www.thetorontoegotist.com/news/local/2013/august/8/meet-wanderus-connecticus-relaxicus-samsungs-whats-your-tabitat-new-ad-camp (Accessed: 20 September 2016). Wiedmann, K.P. and Hennigs, N., 2013. Luxury marketing.A challenge for theory and.