Diary Task Unit 4 Task 1 Essay

So as to finish the journal task, it is significant that you utilize the configuration given. Inside this journal task, you have to draw from your encounters inside your nursery situation. You have to guarantee that your chief signs your journal sheet before accommodation (on the last page 360). Your work won't be acknowledged without it and your work will consider a late accommodation. You additionally need to present your evaluating standards sheet (Page 363). There is no word limit. You have to compose completely (yet reasonably). Try not to compose as much as a task. You have to utilize the headings that have been given to you beneath. Undertaking 1: Choose TWO 2 different ways from the rundown in which you have been associated with guarding kids: †¢ Identifying potential risks in the setting †¢ Sterilizing taking care of hardware †¢ Encouraging youngsters to utilize assets in a protected and controlled manner †¢ Comforting a youngster who is sick and announcing essential data to the fitting individual †¢ Dealing with a minor mishap or injury †¢ Following a system to abstain from transmitting disease †¢ Maintaining security during appearance and takeoff times in the setting P4.1 Describe your inclusion in EACH circumstance You have to distinguish the two focuses that you have picked. You at that point need to depict your inclusion in every circumstance (We propose you answer them in two separate passages) Make sure to connection to your training and give instances of how you have been advanced. P4.2 Show proof of your insight into methodology in EACH circumstance You have to connect obviously to your training We prescribe that you connect to polices and techniques in the setting to exhibit proof of your insight. You can have indeces in the event that you wish however just put in pertinent data that you will allude to. P4.3 Evaluate quickly your job in EACH circumstance You have to consider how significant your job was Accomplished something turn out badly? Why? What could have been done any other way? What was the effect on the youngsters and other staff? It is safe to say that you are offered chance to build up your job in these zones? In the event that so how and on the off chance that not, at that point what activities are you going to establish for example meeting with your director. Make sure to reference to back up your thoughts and give a list of sources Update: Please invest energy in your journal errands as you have to guarantee you accomplish at least 80 Marks generally speaking to get an evaluation E. If you don't mind allude to the CACHE Candidate Handbook for additional direction (P.395).

Why does Harper Lee choose to tell the story from scouts viewpoint Essay Example

For what reason does Harper Lee decide to recount to the story from scouts perspective Paper Harper Lee decides to recount to the story from scouts perspective since it permits the perusers to see Scout develop and develop as the storyteller and as an individual. During the novel Scout learns numerous things and as we are seeing the occasions from her perspective we can see this all the more plainly. As Scout has grown up and transformed, she would now be able to perceive how things truly were, and she would now be able to start to comprehend what occurred. She would now be able to see and comprehend the partiality that was appeared to Tom Robinson, Walter Cunningham, Miss Maudie and even herself. In the Novel Atticus shows Jem and Scout to be gracious, caring children. He instructed them to have extraordinary feeling of affection for their neighbor and revealed to them things that would assist them with jumping on throughout everyday life. Scout was exceptionally fortunate to have somebody to control her en route. In spite of the fact that she was confronted with this present reality, she had bunches of individuals who might energetically disclose to her and guide her. Since Harper Lee tells the novel from Scouts point of view we can see this all the more obviously. Likewise we can see Scout develop during the book. She goes from a six-year-old kid with small comprehension of this present reality to a multi year old who has been shown a great deal of significant exercises at a youthful age. She needed to learn, rapidly, that life would not generally be simple and fun this is indicated well by having a developed old Scout portray the novel. In the novel She learns numerous things that when she was a youngster she couldnt see however since she is more seasoned she can see, for example, Station when she was more youthful she didnt truly comprehend the class framework as she just idea of everybody as equivalents. We will compose a custom article test on Why does Harper Lee decide to recount to the story from scouts perspective explicitly for you for just $16.38 $13.9/page Request now We will compose a custom paper test on Why does Harper Lee decide to recount to the story from scouts perspective explicitly for you FOR ONLY $16.38 $13.9/page Recruit Writer We will compose a custom paper test on Why does Harper Lee decide to recount to the story from scouts perspective explicitly for you FOR ONLY $16.38 $13.9/page Recruit Writer The creator, Harper Lee, picked a fascinating individual to portray the story. The way that Harper Lee picked Scout to portray the story had a few favorable circumstances and a few burdens as the story advanced. At the point when Harper Lee uses Scout as the primary individual, she opens the perusers eyes to the way that kids think and act. Scout additionally offers a reasonable assessment of the issues of Maycomb, and doesnt harp on grown-up issues which would make it exhausting for the peruser. Anyway there are likewise Some weaknesses of picking Scout for the principal individual perspective, despite the fact that she was shrewd, she didnt truly comprehend what all the object was about as she was too youthful to even think about understanding everything that was going on around her. As I would see it Harper Lee the creator worked superbly of making the story straightforward by utilizing Scout as the storyteller. As I would like to think by Choosing to recount to the story from a childs perspective, it was simpler to figure out the real story and locate the genuine significance of what was being said. This was in such a case that Scout didnt comprehend she could inquire as to whether the story had been described by a grown-up this would not have been conceivable. Its when you know youre licked before you start yet you start in any case and you see it through regardless. You infrequently win, yet now and again you do. Mrs. Dubose won, each of the ninety-eight pounds of her. As indicated by her perspectives, she kicked the bucket under obligation to nothing and no one. She was the most intrepid individual I at any point knew. This above section talks about what scout feels the importance of mental fortitude is. There were numerous individuals who demonstrated various types of boldness in the story and despite the fact that scout now and then didnt understand the peruser was made mindful. Atticus was most likely probably the boldest individuals in the story despite the fact that scout and Jem didnt assume so. He stayed standing for a dark man who was conflicting with a white man in court. Many individuals couldn't help contradicting him, and some ventured to such an extreme as to spit in his face anyway he carried on despite seemingly insurmountable opposition. In the novel Boo Radley was likewise courageous. He took a chance with his own life to spare two youngsters that he scarcely knew. He likewise confronted so much tattle and abuse on account of his home life and the manner in which he decided to live. He could have come out whenever he needed to however he didnt, and on the grounds that he didnt, he languished over it. Te actuality that Boo Radley spared the lives of the kids despite the fact that he didnt like to go out shows that he has mental fortitude and in light of the fact that this is planted through Scouts viewpoint his fearlessness is demonstrated more. We at that point start to find out about how Tom Robinson, a dark man, has been blamed for assaulting Mayella Ewell, a white lady, and how everybody is stating that Atticus protects Negroes. The plot at that point proceeds to clarify about the preliminary and what happens thereafter, however we dont catch wind of Boo Radley until Halloween. At the point when the children are assaulted, that is the point at which the two plots join. Boo Radley battles Mr. Ewell and conveys Jem home. Scout makes sense of what occurs and acknowledges what his identity is. Their round of Making Boo Radley Come Out has at long last succeeded the way that the above is completely composed from Scouts perspective makes it progressively compelling. Likewise when Harper Lee composed the book, she made the whole book like a flashback. She started the story as a memory about her siblings broken arm. By making the whole story a flashback, she could include amusing stories and as yet keeping the story line. . At the point when Lee uses foretelling to determine what is going to come, she makes you wonder what will occur straightaway. Incongruity is probably the greatest component in this story. An unexpected second is the point at which the youngsters spend a whole summer attempting to get Boo outside, and when he comes out (voluntarily), its to spare them. Incongruity is essential to the story in light of the fact that the subject of the book is amusing in itself. In the novel the childrens connection to Atticus begins as a kid father relationship. Be that as it may, as the story advances, they start to perceive what an extraordinary man he is. They understood that by shielding Tom Robinson, he was accomplishing something that no other man would do, not for the greatness, but since it was the correct activity. The kids and Boos relationship is likely the most intriguing one with regards to the book and is indicated well from scouts point of view. It goes from a fixation to a genuine love. At the point when Boo spares the childrens lives, he demonstrates that he isn't startling as they had first idea. They understand that Boo was the one giving them little knickknacks in the tree, and they understand that he was the person who collapsed Jems jeans and left them going back and forth. Boo thought about the youngsters, despite the fact that he scarcely knew them. He demonstrated an unrestricted love that most grown-ups would not appear. He was benevolent to such an extent that he took a chance with his life for the youngsters, and that is the reason Scout develops to comprehend and think about him since he is the inverse to what they thought he was. I believe that Harper lee decided to compose the novel from scouts point of view since it gave the peruser an additional knowledge into the story and the occasions of Maycomb. It was a great idea to compose it in such a manner in light of the fact that despite the fact that scout was youthful she was strangely smart and effectively ready to get a handle on what was happening around her and she generally acted with the best aims and didnt care about social class, she was a boyish girl in Maycomb which would have been extremely surprising. Likewise by writing along these lines the story got more clear and maybe all the more fascinating as scout was utilized as the storyteller. Additionally as a result of this we can rapidly acknowledges when perusing To Kill a Mockingbird that Scout is the kind of person she is a direct result of the manner in which Atticus has raised her. While most young ladies in Scouts position would be wearing dresses and learning habits, Scout, on account of Atticuss hands-off child rearing style, wears overalls and figures out how to climb trees with Jem and Dill. She doesn't generally get a handle on social activities this is demonstrated when she reveals to her instructor that one of her kindred understudies is too poor to even think about paying her back for lunch, and human conduct regularly confounds her, when one of her educators censures Hitlers bias against Jews while enjoying her own preference against blacks she cannot get it. Atticuss insurance of Scout from social weight has made her straightforward and good natured.

Coping With Fatigue Caused by an Antidepressant

Coping With Fatigue Caused by an Antidepressant Depression Treatment Medication Print When Your Antidepressant Makes You Tired By Nancy Schimelpfening Nancy Schimelpfening, MS is the administrator for the non-profit depression support group Depression Sanctuary. Nancy has a lifetime of experience with depression, experiencing firsthand how devastating this illness can be. Learn about our editorial policy Nancy Schimelpfening Medically reviewed by Medically reviewed by Steven Gans, MD on December 10, 2015 Steven Gans, MD is board-certified in psychiatry and is an active supervisor, teacher, and mentor at Massachusetts General Hospital. Learn about our Medical Review Board Steven Gans, MD Updated on February 04, 2020 More in Depression Treatment Medication Causes Symptoms Diagnosis Types Childhood Depression Suicide Side-effects from antidepressants are hard to avoid. Fatigue is one of them. This mostly is true of tricyclic antidepressants  like Elavil (amitriptyline) and Tofranil (imipramine), which doctors dont often prescribe any more. But even the newer classes of antidepressantsâ€"selective serotonin reuptake inhibitors (SSRIs) such as Prozac (fluoxetine), and serotonin and norepinephrine reuptake inhibitors (SNRIs) such as Cymbalta (duloxetine)â€"can lay you low. Given that depression itself can make you feel exhausted, it can be frustrating to find that the medication youre taking to treat it isnt helping. If youre dealing with this particular problem, here are some ways you may be able to get the benefits of your medication without constantly feeling like you need a nap. Why Antidepressants Cause Fatigue Certain antidepressants work by acting on brain chemicals called neurotransmittersâ€"in particular norepinephrine and serotoninâ€"causing them to linger in the spaces between nerve cells where they carry out their job of regulating mood. At the same time, though, these medications affect other neurotransmitters, including histamine and acetylcholine, sometimes leading to unpleasant side effects such as  dry mouth,  blurry vision, weight gain, and sedation. Its this last side effect that may be responsible for the fatigue you experience when you take an antidepressant. What to Avoid When You Have Fatigue If youre truly fighting to keep your eyes open, there are some important things to avoid doing. Do not get behind the wheel of your car. Let someone else do the driving, call a car service or cab, or use public transportation until youve found a workaround for your fatigue. Steer clear of alcohol and any medications that also tend to be sedating. The combo of either with your antidepressant could make your fatigue worse. Ways to Perk up If Your Meds Are Making Your Tired You may be tempted to give in to exhaustion and set up camp on your couch, but there are other things you can do if your antidepressant is wiping you out. Here are some possibilities. Make time to nap during the day. This doesnt mean you have to climb under the covers and snooze the afternoon away. According to the National Sleep Foundation, just 20 minutes of low-intensity activity sleep is enough to leave most people feeling refreshed and energized. In fact, more shut-eye than that can make you even groggier.Get some exercise. It sounds counterintuitiveâ€"how could moving possibly be helpful when the last thing you feel like doing is moving? A 2008 study at the University of Georgia found that regular low-intensity could reduce fatigue by as much as 65 percent, for example.?? This was especially true of people in the study who did low-intensity exercise as opposed to moderate-intensity activity. That means that a leisurely walk could do more to perk you up than, say, a challenging stint on an exercise bike.Pop your pill at bedtime. Unless theres some reason your doctor would prefer you down your depression medication in the morning or during the day, taking it a t night may help you fall asleep more easily so you get the rest you need to feel more alert during waking hours.  Wait it out. For most people, the side effects of antidepressants wear off as their bodies become adjusted to the medication. When to See Your Doctor If after several weeks youre still feeling zonked, you and your doctor may need to go back to the drawing board and try a different drug or supplement your medication with a second drug thats stimulating, such as Provigil (modafinil). Can Antidepressants Make You Feel Worse?

Increasing the Minimum Wage Will Reduce Income Inequality...

No person can maximize the American Dream on the minimum wage. -- Benjamin Todd Jealous No family gets rich from earning the minimum wage. In fact, the current minimum wage does not even lift a family out of poverty. -- Jon Corzine Income inequality has been a major problem facing American society for decades, but has recently become a major concern. I personally believe the major gap between the income of the rich and poor is a not just, but is not a major concern for the government and society. If the Federal Government addresses other major concerns facing American citizens the inequality will be adjusted due to other changes. The government needs to step in and adjust minimum wage and public education. If the government†¦show more content†¦Not only is minimum wage a major social issue that needs to be addressed in order to help appease income inequality, but also education is a huge social concern. The reason this is such a concern is because families living in low income housing neighborhoods attend low income schools and are unable to rise above, because their schools do not have the same quality funding as high income neighborhood schools or private ones. The low income schools do not have prop er funding and put the students at an immediate disadvantage compared to high income neighborhood schools and private schools. I personally believe if the Federal Government supplies public schools with more than just 15% of their budget, students would not be at such a disadvantage and have a greater chance to be motivated to attend college and hopefully obtain a degree to earn a high wage job. In my education classes the teachers place a huge emphasis on making sure students are getting full educations. Meaning students start in kindergarten or a pre-kindergarten program and finish high school in order to benefit society and not bring society down. The fact is the earnings of high school graduates have grown â€Å"more rapidly, so that the gap between dropout and graduate earnings expanded over time,† even if they do not attend college it is so important for students to graduate from high school so the inequality does not increase even more (Becker 1). Additionally, ifShow MoreRelatedIncreasing Minimum Wage For Women And Young Employees901 Words   |  4 Pagesproblems concerning pay discrimination. This essay is going to discuss whether or not the solution of increasing minimum wage for women and young employees could reduce the issue of income inequality such that it would improve all salaries from different occupations, help single mothers to support the family, and reduce youth unemployment. The first result from the solution of increasing minimum wage is improving all salaries from different occupations. Over the last 25 years there have been severalRead MoreThe Impact Of National Minimum Wage On South Africa s Income Inequality Essay1525 Words   |  7 PagesThe impact national minimum wage would have on South Africa’s income inequality should it be implemented. South Africa is still considered one of the countries which still consist of high income inequality. Economists argue that inequality is the most unavoidable part of the economic development and that it continues to increase in developing countries due to economic growth (Keeton, 2014). Inequality is a problem in countries such as South Africa, because it shifts the attention from bigger andRead MoreShould Minimum Wage Be Increased?1691 Words   |  7 PagesShould Minimum Wage be Increased? Introduction The term, â€Å"minimum wage† refers to a lowest payment that an employer is bound to pay to its workers. Today minimum wage is made compulsory in more than ninety percent of nations including Canada where workers are demanding to increase minimum wages for a long time. Minimum wages are revised by governments in order to met growing needs of workers. There is a difference of opinion on the issue of increasing minimum wages among people of Canada. EmployersRead MoreInequality : Inequality And Poverty1729 Words   |  7 Pages Inequality and poverty exist in our society because wealth and opportunity are inherited. If we all entered the world with an equal amount of resources, some would still rise above others but everyone would get the same chance to succeed in life. Since greed is one of the norms of our society, and wealth is passed from generation to generation, there will always be inequality and poverty. The system of wealth and inequality is actually pretty simple. It all boils down to a few things what youRead MoreMinimum Wage Laws For The United States Essay1742 Words   |  7 PagesThe minimum wage is the mandated price floor paid on hourly or daily basis for the employees regulated by the government or the union. In â€Å"Federal Minimum Wage†, New Zealand and Australia enacted the first minimum wage law during the late 19th century to prevent employers’ exploitation of workers. In 1912, Massachusetts passed the first minimum wage legislation in the US that was enforced for wom en and children, and fifteen more states followed in the next eleven years. However, the Supreme CourtRead MoreThe Death Of Horatio Alger1652 Words   |  7 Pagesfor more than eight percent of the national income† (Freeland). Economic inequality is also known as income inequality, and it has always been a problem. 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Impact of minimum wage on employment One concern that is commonly mentioned during the debate on raising minimum wage is the loss of employment asRead MoreAdvantages And Disadvantages Of Minimum Wage In Taiwan1541 Words   |  7 PagesIntroduction Nowadays, minimum wage is very important for workers in this world. In addition, minimum wage is also a core element of public policy in lots of countries. For example, minimum wage has become a hot topic in Taiwan recently. The Taiwanese complained that the working hours are too long, and the wages are too low. Because of that reason, workers in Taiwan have come forward to protest this policy. Therefore, according to this example, minimum wage has become an issue that cannot be ignoredRead MoreMinimum Benefits Of Minimum Wage1359 Words   |  6 PagesMinimum wage is described as  Ã¢â‚¬Å"the minimum amount of remuneration that an employer is required to pay wage earners for the work/services performed during a given tenure, which cannot be reduced by collective agreement or an individual contract†. Minimum wage can be established by statute, competent decision authority, a wage board, a wage council, or by industrial or labour courts.   The significance of minimum wage is to shield workers against disproportionately low pay. They help safeguard an equitableRead MoreMinimum Benefits Of Minimum Wages1399 Words   |  6 PagesMinimum wages are described as  Ã¢â‚¬Å"the minimum amount of remuneration that an employer is required to pay wage earners for the work/services performed during a given tenure, which cannot be reduced by collective agreement or an individual contract†. Minimum wages can be established by statute, competent decision authority, a wage board, a wage council, or by industrial or labour courts.   The significance of minimum wages is to shield workers against disproportionately low pay. They help safeguard an

Are The Brains Of Reckless Teens More Mature Than Those Of...

Overview of the Main Topic In the article, â€Å"Are the Brains of Reckless Teens More Mature Than Those of Their Prudent Peers?†, Epstein and Ong (2009) investigated the relationship between brain maturity and adolescent risk-taking. They challenged the traditional view that adolescent risk-takers had underdeveloped brains. Contrary to the traditional view, recent brain-imaging data showed white matter that resembled those of adults. This provided support for the new claim that adolescent risk-takers exhibited mature brains. This paper will review the traditional view, current research findings, and will analyze criticisms and support for the research question. Review of Key Findings The authors explored the traditional view, focusing on structural and functional studies of grey matter and developmental differences in frontal lobe and emotion-related brain areas. They provided two explanations that weakened this view. First, biological factors were primarily responsible for predisposing risk tendencies. This made it difficult to account for cross-cultural differences. Second, because the brain was responsive to environmental stressors and was able to change accordingly, it was not known whether structural changes reflected those stressors. Subsequent research conducted by neuroscientists at Emory University suggested an association between adolescent risk-taking and mature brain development. Ninety-one adolescents were assessed using the Adolescent Risk-Taking QuestionnaireShow MoreRelatedEffects of Juveniles Prosecuted as an Adult Essay2500 Words   |  10 Pagescriminal acts committed by juveniles. Juvenile records are sometimes sealed f or public records or dismissed. The theory that juveniles are not mature enough to intentionally commit a crime has been around since the development of psychology as a science. In the 18th century, the authors of the English criminal code concluded that children, younger than seven had not acquired the mental ability to commit a crime such as murder, rape, burglary, etc. These experts used the following acts to determineRead MoreWhy Do We Get Married7407 Words   |  30 Pagesdrinking. It is only in the movies that bachelors look young and carefree. If you see men who are single, after the age of 28 or so, you will find that they look older and more worn out than married persons of the same age. Scores of studies done in North America and Western Europe shows that married people enjoy better health than singles. They also live longer. Take mental health for instance. Singles outnumber married individuals by three to one in mental hospitals. Outnumbering the singles howeverRead MoreMarketing Mistakes and Successes175322 Words   |  702 Pagesgeneration of entrepreneurs. A fair number of the older cases have faced significant changes in the last few years, for better or for worse, and these we have captured to add to learning insights. After so many years of investigating mistakes, and more recently successes also, it might seem a challenge to keep these new editions fresh and interesting. The joy of the chase has made this an intriguing endeavor through the decades. Still, it is always difficult to abandon interesting cases that haveRead MoreManagement Course: Mba−10 General Management215330 Words   |  862 Pages1. New Management for Business Growth in a Demanding Economy Text  © The McGraw−Hill Companies, 2004 3 the strong business growth of pacesetter companies in the United States and throughout the world? How can companies renew and sustain those factors in the face of the business slowdowns and major fluctuations that challenge the longterm continuation of profitable earnings? As we continue to experience the twenty-first century’s economic, social, and political churning, how will these driving

Loyalty is just a tattoo Free Essays

Having to realize that not everyone means what they say Is a hard Idea to fathom when you’re someone who means everything they say. This past summer I found out my boyfriend had been cheating on me. To me this was the hardest news to swallow, to think the person you trusted with everything, who was your backbone and your shelter In midst of the storm was not only thinking about you and saying, â€Å"l love you† to only you but to someone else as well. We will write a custom essay sample on Loyalty is just a tattoo or any similar topic only for you Order Now Instantly my world turned upside down, I ad to face the reality of the news I had found out. He apologized of course and in the end decided that I was the best choice for him, he wanted to make things work and go forward in our relationship, but how do you begin to trust again? Where do you start? Is he sincere this time? So many questions running through my head so much hurt and pain still. From then on I have guarded my heart like the jewel it is and protected it from anyone’s harm. This situation elicited the most change on me because never will I ever love the same. I take my life day by day now, planning a future with someone Is so cliche © too me. Had to realize that forever really is not forever and that relationships are day by day, anything could happen tomorrow. People change every day, they meet new faces all the time I feel as if someone finds a person who fits your spot in there life and who plays the role better will become your replacement and you will become nothing but a memory, to some people what means everything to them today can, become nothing to them tomorrow and that’s just how some people are. Reminiscing on the days when I thought people waited till they were 21 to drink. Couples waited until they were married to have sex, people didn’t do drugs. I thought you would always end up marrying your soul mate, I thought your friends were your friends and they would never leave your side, that everyone you said â€Å"I love you† too would say it back, and that your love story will end up like the movies. It’s Just crazy how you grow up with all this love and hope in your heart and then you’re thrown into what you think Is a twisted. KC and cold world but It’s actually Just life and you Just have to live It. In my head I tell myself I’m still the same person I was a year ago but in all reality I’m not. This situation caused me to become more sensitive and more protective of myself more than anything. Never did I realize that a person could cause so much Inner pain and there was no cure, no David or Misspoken can fix this boo boo, b ut too face the reality of it all, and over time hoping to get better. My approach is sterner in dealing with certain situations, I feel as if people take me serious that they will know I’m not the type to mess around with and will not play games. I quickly closed my heart and right now thinking about forever with someone Is Just put on the backbencher for now. Trusting someone has never been so hard until now. You never know what’s going through the other persons mind and there honest intentions with 1 OFF be more to myself and not trust anybody but God. I Just play the role, and Just make it seem as if I’m okay but deep down inside I’m hurting everyday and I always ask myself what did I do wrong to make him want to cheat? Does he really love me? Does he deserve this second chance? It’s eating at me all the time and I Just want the truth but no one seems to know the answer. That to me is what is affecting me the most. That causes me to zone out, get distracted, cry at night, ignore and push away anybody who tries to get to know me. I’m not sure how long will I be hurt or when I will find closure to my situation but it this has had the biggest impact on me this summer. The scariest thing about loyalty is that everyone has their own definition of it. When I thought of my boyfriend I thought he was the most loyal of them all. I thought he would be different from the rest and that he could prove to me that all guys were not the same. When he said he loved me I believed it, when he said he had my back I believed it, when he said he was loyal to me and only me I believed it but when all these emotions that I thought were so pure turned out to have flaws. I had begun to think maybe he was not lying and that he was exhibiting his own definition of love, compassion and loyalty or maybe he had been hurt before and his heart is guarded ND never realized instead of being the heartbroken became the heartbreak. Then I try to analyze the situation like I do all situations but still till this day I cannot come up to a conclusion as to why†¦ He would do that and maybe I will never know the real reason or never will I know the whole truth but for now I have to face the reality of it and in hopes to move on and be able to love again someday. The reality of it all is that not everybody means what they say, everyone has their own definition of love and that forever does not exist in this love story. How to cite Loyalty is just a tattoo, Papers

Rhetoric Philosophy and Shapiros Criticism on the Dworkins Work

Introduction In the following essay, the first part will compare and contrast, the rhetoric of legal philosophy as described and exemplified by legality and normative jurisprudence. The answers will focus on the double meaning of rhetoric philosophy, audience common ground, topics, methods, and the intended effects.Advertising We will write a custom essay sample on Rhetoric Philosophy and Shapiro’s Criticism on the Dworkin’s Work specifically for you for only $16.05 $11/page Learn More The second part of the essay will examine the work of Scott Shapiro and Robin West in their critique of Dworkin’s best light analysis. This part will also examine the similarities of their arguments on how Shapiro would frame West’s arguments in terms of roles and trust management. Part One. It is imperative for one to understand the distinction between legality and normative jurisprudence. Legality in nonprofessional’s language is the st rict observance of laws in an inflexible way. It is following the rule of the law especially the natural law strictly without considering the circumstances that may need flexibility and different set of actions. The normative jurisprudence on the other hand is of the argument that laws are for the purposes of containing the society and they are prone to change depending with the time and the circumstances. This is because the laws in place are for the common good of human beings in positioning members of the society for success in their daily operations. The following points exemplify the differences and the similarities of various views as explained by different scholars. Double Meaning of Rhetoric Philosophy. The rhetoric is an art of persuasion and its use in philosophical arguments is imperative in shaping discourse in the society. The rhetoric is imperative in the legal and normative jurisprudence as it gives the society information on the best manner of jurisprudence to apply in their governance and in legal judgments. The rhetoric as part of the jurisprudence provides the arguments and the various opinions, which are important in representing the various parts of the society. The legal rhetoric expressed by different legal scholars from the Thomistic school of law have always supported the legalistic jurisprudence arguing that laws are set for the common good and that the laws set by the society need alignment with the divine laws.Advertising Looking for essay on rhetoric? Let's see if we can help you! Get your first paper with 15% OFF Learn More Legality jurisprudence is of the argument that stands for the need and the necessity of incorporating the divine laws as part of the society. The rhetorical persuasions permeated through the religious discourse have provided the opportunity for legalistic proponents to exert their influence in the society. This has seen the incorporation of the Judeo Christian aspects in the modern legal law. The legalistic rhetoric persuades the importance of having those laws as part of the society. On the other hand, the normative jurisprudence rhetoric leans towards attainment of hegemony between those who believe in legalism and those who support independence. The normative rhetoric persuades the society to view that laws are flexible and they only help people not to go to the extremes. They argue that laws inconsistent with the common good are also inconsistent with natural justice whether divine or human. The liberal rhetoric advocated by the liberal lawyers is that the unjust law is not a law at all. Legislation of laws intends to avail justice to all human beings and failure of law to meet the criterion makes it inconsistent. The rhetoric of legal philosophy examines the audience and their differences in paying attention to the discourse. The audiences are the individuals who pay attention to the discourse and their position in the society. The legalistic jurisprudence audience supp orts the moral and the legal absolutism expressed by the law. This audience advocates for the absolutism of the law, as formulation of law is an advance action to contain acts of injustice. It holds the view that the law is fair to those who are just and unjust. This jurisprudence audience commonly exists in religious circles where absolutism in matters such as marriage, and sexuality permeates. It holds the opinion that just laws apply to all people whether the people ascribe to those beliefs or not. The normative jurisprudence audience on the other hand is more liberal and radical in their view of the law. The law should consider what is just for the majority and what is just for the minority. The hegemony arrived at by the two is the law.Advertising We will write a custom essay sample on Rhetoric Philosophy and Shapiro’s Criticism on the Dworkin’s Work specifically for you for only $16.05 $11/page Learn More The audience of this is usua lly the minority groups especially the political minorities and the religious minorities who may be at a disadvantage for their different opinions and lack of numerical strength to support their rhetoric. Common ground refers to those aspects where both the legal and the normative jurisprudence have similar views or opinions. Both the conservative and the liberals have common agreement. The first aspect where both the legalistic jurisprudence and the normative jurisprudence concur is that of the need for law in the society. Both schools of thoughts acknowledge that the society cannot exist cohesively without structure and mechanisms of justice. They agree there is need to have laws and structures of legislating the laws and organs of implementing the laws in the society. The two schools of thoughts also concur on the fact that laws address issues of justice and fairness in the society. Justice in this case is fairness to all. They concur that it is imperative to ensure that the laws apply to all people. No one should be above the law set in the society, as this is the basis of justice. They agree that mechanisms set to incorporate or to formulate laws governing the society should incorporate all and sundry such that anyone who contravenes the laws made by the society does not offend an individual but the society. There are topics, which elicit conflict in the application of both the legal and the normative jurisprudence. One of the major topics arousing interest and conflict from both the legal and the normative jurisprudence is in the issue of abortion. The interpretation concerning the sanctity of human life is a topic of interest to the advocates of the legalistic jurisprudence. The legalistic school advocates that human life is sacred and terminating it at will is a crime and unjust even for the unborn baby. The legalistic school is rigid and at times, there are rhetoric and arguments on which life need preservation in cases where both the life of the moth er and the unborn baby are in danger. The liberal school on the other hand argues that there are circumstances where the law of sanctity of life depends on the circumstances, as the law should always consider circumstances under which the action happened. This rhetoric on this topic is yet to tone down and there are various positions advocated by the proponents of each side of the divide.Advertising Looking for essay on rhetoric? Let's see if we can help you! Get your first paper with 15% OFF Learn More The other topic, which elicits conflict between the two aspects of jurisprudence, is that of the gay’s rights in the society. Civil laws in many countries prohibit same sex marriages. The legalistic jurisprudence school is against such marriages due to its strict adherence to natural laws that a man should marry a woman and likewise the female ought to marry the opposite sex. The normative jurisprudence takes a different stand on this issue where it considers the sex orientation of the individual thus the normative jurisprudence considers same sex legal depending with the sexual orientation of the individuals. The other topic of interest in this school of thoughts concerns capital punishment imposed on offenders of capital crime. The legalistic jurisprudence advocates for capital punishment as fair way of punishing capital offenders. The normative jurisprudence on the other hand sees capital punishment as contravention of the justice by doing injustice to the offender and by denying the offenders the right to live. Various methods of rhetoric have been applied to persuade members of the public and the judicial system to ascribe to any side of the divide. The rhetoric used in the legislative processes is a way of articulating law philosophical positions. Lobbying for support of the two philosophical positions in law is a method in which rhetoric is used. Part 2. This part explains Shapiro’s and West’s criticism on the work of Dworkin. To examine Shapiro’s and West’s criticism on the work of Dworkin it is imperative to understand the best light analysis. According to the Dworkin’s argument, law is real and integrity characterizes it. For law to have the integrity it deserves it must have two aspects. The first one is the legislative integrity and the second one is the adjudicative integrity. According to Dworkin, a law must have the necessary integrity in its legislation process. The legislation process must have integri ty when making the laws. The process must be representative of the society as a whole for the laws made to have the support and include all the aspects of the society. The other part of legislation integrity is that it must make laws that are consistent with natural justice. When lawmakers adhere to the ideals of the integrity of the law in their political process of formulating it then the adjudicative process starts. The adjudicative process is imperative as it deals with implementation as well as application of the laws set (Dworkin 56). According to Dworkin, the adjudicative process must start with pre-interpretation of the law where the judge gathers all legal materials and precedents related to the case. The second process is that of interpreting the law. When making the interpretation the judge must ensure that, the interpretation is based on the facts as well as the data gathered in pre interpretative stage. After examining the data, the judge must have justification of the decision shown in the best light (Dworkin 32). Shapiro and West however criticize this view for a number of reasons. The first is the irrelevance of the consistency of the principles used by the judges when adjudicating cases. Shapiro argues that following the precedents, which were decided long ago under different times makes the circumstances different, and advocates that the adjudication should be as per the present circumstances. Shapiro argues that the law is not integral on its own but it acts as a guiding principle that may change as per the discretion of the judge. This expression by Shapiro does not require judges to base their justifications on the entire law but on the best frit of their convictions (Shapiro and West 43). The other criticism is on the Dworkin’s stand especially the issue of inclusion of the moral principles as part of the analysis. However, at this point Shapiro and West take different positions. Shapiro advocates that natural justice need basis on the moral principles. This principle concurs with the Dworkin’s argument on the need to have moral laws of natural justice as part of entire laws. Shapiro is an advocate of ethics where ethics are the means through which the society adopts moral principles. The moral principles outline what is ethical and what is unethical. However, the argument of West is that laws are social thesis of the society, which is from the norms advocated for in the society rather than from the specific moral laws. This leaves it open for the members to decide which moral laws to choose as part of their laws compared with the inclusion of the moral law in the entirety of the law. The other aspect of their criticism is on the roles and trust management where West and Shapiro criticize Dworkin for the leaning on legalistic side on the roles and trust management in legal terms (Shapiro and West 17). Dworkin argues that trust comes out of strict adherence to the ordinances set by the members of the so ciety and that it is lost through failure to adhere to the rules (Dworkin 78). This is especially when there are individuals in the society who go unpunished after breaking the rules. West argues that trust comes from the agreement to change the laws when instances arise for flexibility to allow discourse to change. Shapiro refers to ethics by the members of the society as the best means of having trust (Dworkin 87). Conclusion The awareness concerning jurisprudence and various schools of thoughts, which shape the discourse on the Rhetoric of law philosophy, are imperative for both the layperson as well as legal practitioners. The awareness of the two schools of thought assists law practitioners to decide the opinions and the thoughts which to advocate for in the rhetoric. Shapiro’s criticism on the work of Dworkin provides an opportunity to analyze the discourse on positivity and that of law as integrity. Law as integrity has usually gained support of all quarters although c urrently positivity has gained popularity due to its leniency on some issues of morality, as it does not bend towards conservatism but towards liberalism. This discourse is imperative in informing legal practitioners on the various points of view existing in this field and enables them to make an informed decision on the side that they will incline to in their legal practice. It also informs the legislators of the importance of having a legislative process that is representative and full of integrity. Works Cited Dworkin, Ronald. Law’s Empire. Massachusetts: Harvard University Press, 1986. Print. Shapiro, Scott and West, Robin. The Difference that Rules Make in Analyzing Law. Oxford: Oxford University Press, 1998. Print. This essay on Rhetoric Philosophy and Shapiro’s Criticism on the Dworkin’s Work was written and submitted by user Jenny Andrews to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Advantages and Disadvantages of a Marketing Plan

Advantages and Disadvantages of a Marketing Plan A well-written, comprehensive marketing plan is the focal point of all business ventures because marketing describes how you plan to attract and retain customers. This is the most crucial aspect of a business. Having a marketing plan is essential to any successful business. In fact, it is the heart of the business and the basis from which all other operational and management plans are derived. Marketing can give inventors a wealth of information that, if applied correctly, can virtually ensure your success. Therefore, it is important that you, as a first-time business owner, develop a comprehensive, effective marketing plan. If you need assistance in accomplishing this task, contact your local SBA office. You can find them by looking through the local telephone directory under U.S. Government for the telephone number and address of the office nearest you. You can also get that information by going to the U.S. Small Business Administrations website and entering your zip code in the section local assistance.   An effective marketing plan will certainly boost your sales and increase your profit margins. You must be able to convince customers that you have the best product or service for them at the best possible price. If you cannot convince potential customers of this, then you are wasting your time and money. This is where the marketing plan comes into play, and this is why it is so important. There are numerous advantages you can extract from the marketplace if you know how. And the marketing plan is an excellent tool for identifying and developing strategies for putting these advantages to work. Business Advantages Identifies needs and wants of consumersDetermines demand for a productAids in the design of products that fulfill consumers needsOutlines measures for generating the cash for daily operations, to repay debts and to turn a profitIdentifies competitors and analyzes your products or firms competitive advantageIdentifies new product areasIdentifies new and/or potential customersAllows for testing to see if strategies are generating the desired results Business Disadvantages Identifies weaknesses in your business skillsCan lead to faulty marketing decisions if data isnt analyzed properlyCreates unrealistic financial projections if information isnt interpreted correctlyIdentifies weaknesses in your overall business plan Review Its always good to review what goes into a marketing plan. Write down what you can remember on a blank sheet and then compare it to this quick fact sheet. The marketing plan offers numerous advantages; however, as you can see, there can be drawbacks. Keep in mind that the advantages outweigh the drawbacks and you can always seek professional assistance when you are developing the marketing section of your business plan. It may be worth the investment.

Farther vs. Further

Farther vs. Further Farther vs. Further Farther vs. Further By Mark Nichol Is there any difference between farther and further? Merriam-Webster’s online dictionary notes in a usage discussion that as an adverb, farther and further are used indiscriminately when literal or figurative distance is involved: â€Å"How much farther do we have to go?† â€Å"It’s just a mile further.† â€Å"How much further do you want to take this argument?† â€Å"I’ve taken it farther than I want to already.† However, in adjectival form, a distinction has developed regarding use in these senses: â€Å"My house is the farther of the two.† â€Å"She needs no further introduction.† But dictionaries are descriptive; they describe not how people should use language, but how they do use it. However, language maven (and therefore prescriptive) Bryan A. Garner, in Garner’s Modern English Usage, advises, â€Å"In the best usage, farther refers to physical distances, further to figurative distances,† and I agree: Popular usage demonstrates just that popular usage and the careful writer maintains distinctions that enrich the language. (Write eager when you mean eager, for example, and anxious when you mean anxious.) Farthest and furthest, by extension, should maintain the same distinct meanings; use these forms in favor of the burdensome farthermost and furthermost. Furthering and furtherance are interchangeable noun forms that serve as synonyms for promotion or advocacy; there is no equivalent noun form for farther. Further is also employed as a modifier, as in â€Å"Further, I see no reason to delay the proceedings†; furthermore is a variant. Farther, however, does not fit this role. This Daily Writing Tips post from a former contributor has a somewhat different take; as always, consider what you read here (and there) a springboard (or two) for farther I mean further research to help you make up your mind about how you write. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Misused Words category, check our popular posts, or choose a related post below:How to Format a US Business LetterRunning Amok or Running Amuck?30 Nautical Expressions

Microlending helps small enterepreneurs start businesses Essay

Microlending helps small enterepreneurs start businesses - Essay Example There are collaborative efforts between Kiva, lenders, entrepreneurs, and other players in the microfinance sector. This diversifies its reach to the global population, allowing web-based donations to be mobilized for loaning purposes. The organization of Kiva.org is unique relative to the financial purposes it serves. The microfinance combines a traditional business system with a contemporary web platform in executing its operations. The ultimate objective is to reach out to the needy entrepreneurial population and help it eradicate poverty in both the short run and long run. Kiva.org uses other microfinance players to reach out to the globe. Being a web-based microfinance, it does not necessarily need physical locations to attend to entrepreneurs. Also, working with other global microfinances further makes Kiva.org unique. Most importantly, the microfinance does not operate on a return-on-investment basis. Lenders actually donate the loan funds without expecting any returns on the loans that Kiva gives to needy entrepreneurs. The loans given by Kiva.org to entrepreneurs come from donations that are received from the lenders through the website. This essentially deviates from traditional businesses where loan funds are obtained from deposit-taking activities. On the same note, Kiva.org depends on field partners to have entrepreneurs’ profiles approved in order to qualify them for microfinance lending. The model Kiva.org uses to give loans is effective and efficient. As the situation stands, this microfinance has reached millions of entrepreneurs in need of loans. Follow-ups are also made to not only ensure that the awarded loans are put to use, but also repayments are collected when they fall due. While this model appears simple, it is actually sophisticated and functional. Personally, I think that this model would work on a larger scale. The

Your thirst and hunger centers tell you that you are dehydrated and Assignment

Your thirst and hunger centers tell you that you are dehydrated and hungry - Assignment Example Your starting point should be anatomical position. Instructions: (Part 1) Specify the movements, muscles, bones, and joints involved in reaching for the glass and bringing it to your mouth. As in the previous Application Assignment, explain any and all movements individually across each joint involved specifying the actions involved (i.e. flexion, extension, etc.), the muscles causing such actions, the bones being pulled on by said muscles, the types of joints involved, and how these movements collectively relate to the overall scenario/movements in this application. (Part 2) Trace the path of the water from the mouth to the urethra, listing the path in as much detail as possible. Be very specific and very detailed. Your answer should include both the digestive and renal systems. (Part 3) You finally go in for some chicken wings. Specify the movements, muscles, bones and joints involved in opening your mouth and chewing those scrumptious wings. Once again, explain any and all movemen ts individually across each joint involved specifying the actions involved (i.e. flexion, extension, etc.), the muscles causing such actions, the bones being pulled on by said muscles, the types of joints involved, and how these movements collectively relate to the overall scenario/movements in this application. (Part 4) Trace the path of â€Å"the wings† from the mouth to the anus, listing the path in as much detail as possible. ... Then, the palm is placed on glass, grip is fastened by closing the fingers (phalanges) and glass is taken to the mouth for drinking with the help of elbow joint and articulations of three bones namely the humerus, radius, and ulna. Part 2: Water enters the mouth and flows through the pharynx. From pharynx into esophagus and finally it enters the stomach, where is mixed with the rest of the food. Leaving stomach through pylorus, into 12-inch long beginning part of bowel, where most of it is absorbed into the arterial blood stream, through tentacle-shaped absorbing part of the bowel. After entering the blood stream, water is adsorbed into the cells, where it accumulates cell excretions. Then this water enters the venal blood stream that is sent to the kidneys through the heart. However this is not done immediately as most of the water still circulates in the body until it has accumulated enough wastes to be released in the kidneys. Then it goes to the blood filtration part inside the k idney, where blood elements remain in blood stream, and water with Impurities is expelled from the blood stream. That "waste water" is collected in bladder, until enough amount is collected to be economically released, through urethra. Part 3: The mandible is the only movable part in the human skull, which plays a vital role in the act of chewing also known as mastication. The muscles involved are collectedly referred to as muscles of mastication. To chew the chicken wings, initially the Lateral Pterygoid Muscle helps to depress and protrude the mandible forward, which opens the jaw. Then Masseter muscle, temporalis muscle and Medial Pterygoid muscle help to retract and elevate the mandible

Comparing The Us Constitution :: essays research papers

In 1918, while the rest of Europe was still engaged in World War I, a newly formed communist government was developing in Russia. Much like 18th century Americans, they had just managed to overthrow what was viewed as a tyrannical government and hoped to form a new nation free of the injustices of the previous rule. Both countries wrote a new constitution as well as a declaration of rights to facilitate this, but their respective documents had vast differences. These disparities stemmed from differences in the ideologies of the new governments. The primary objectives of the Russian Declaration of Rights of the Working and Exploited People and the later constitution were the â€Å"abolition of all exploitation of man by man, complete elimination of the division of society into classes, merciless suppression of the exploiters, socialist organization of society, and victory of socialism in all countries.† Americans wanted equality of opportunity and personal freedom instead of th e social equality desired by the Russians. The American constitution and Bill of Rights were created to protect personal liberties and individual freedom while the Russians were more concerned with the welfare and equality of the population as a whole. This difference is partially due to the differences in the conditions leading to revolution in each country. The American Revolution was initiated by the wealthy in response to what they considered unfair treatment by a foreign ruler while the Russian revolution was instigated by the poor in reaction to centuries of oppression and exploitation by the wealthy within their own country. In the years leading up to World War I, social unrest among the Russian people was spreading rapidly. There was a huge social gulf between the peasants who were former serfs and the landowners. The peasants regarded anyone who did not work as a parasite. They had always regarded as all land belonging to them. They regarded any land retained by the landowners at the time serfs were freed as stolen and only force could prevent them from taking it back. By the time Russia entered the war, one peasant rebellion had already been suppressed and several socialist revolutionary movements were developing.   Ã‚  Ã‚  Ã‚  Ã‚  In February of 1917 a group of female factory workers and led a revolt in which the Tsar was dethroned, only to be replaced by a provisionary government composed of the Russian elite. When this government did not live up to its promises of an end to Russian involvement in World War I, the Bolsheviks (â€Å"majority†), a revolutionary movement led by Vladimir Lenin, overthrew the provisionary government in what bacame known as the October revolution.

Virus and Bacteria

A virus is a capsule of protein that contains genetic material. A virus cannot reproduce on its own; it must infect a living cell to grow. Bacteria – Bacteria are one-celled organisms that live on their own. They can multiply and reproduce by subdivision Bacteria and viruses cause many of the diseases we are familiar with and may sound synonymous; they are greatly different from each other. [pic] o They differ greatly in size. The biggest viruses are only as large as the tiniest bacteria.Viruses are microscopic; they range in size from about 20 to 400 nanometers in diameter (1 nanometer = 10-9 meters). By contrast, the smallest bacteria are about 400 nanometres in size. o Another difference is their structure. Bacteria are complex compared to viruses. A typical bacterium has a rigid cell wall and a thin, rubbery cell membrane surrounding the fluid, or cytoplasm inside the cell. A bacterium contains all of the genetic information needed to make copies of itself—its DNAâ €”in a structure called a chromosome. In addition, it may have extra loose bits of DNA called plasmids floating in the cytoplasm.Bacteria also have ribosomes, tools necessary for copying DNA so bacteria can reproduce. Some have threadlike structures called flagella that they use to move. o A virus may or may not have an outermost spiky layer called the envelope. All viruses have a protein coat and a core of genetic material, either DNA or RNA. The main difference between viruses and bacteria is the way they reproduce. Bacteria, given the proper nutrients, can grow and reproduce on their own. But viruses cannot â€Å"live† or reproduce without getting inside some living cell, whether it's a plant, animal, or bacteria.Viral vs. Bacterial Reproduction Bacteria contain the genetic blueprint (DNA) and all the tools (ribosomes, proteins, etc. ) they need to reproduce themselves. Viruses are moochers. They contain only a limited genetic blueprint and they don't have the necessar y building tools. They have to invade other cells and hijack their cellular machinery to reproduce. Viruses invade by attaching to a cell and injecting their genes or by being swallowed up by the cell. Here's an example of viral infection. These are T4 bacteriophages. They are a kind of virus that infects bacteria.Here they are landing on the surface of an E. coli bacterium. The bacteriophage cuts a hole in the E. coli's cell wall. It then injects its genetic material into the bacterium. By taking over the E. coli's genetic machinery, the viral genes tell the bacterium to begin making new virus parts. These parts come together to make whole new viruses inside the bacterium. Eventually so many new viruses are made that the E. coli bursts open and dies, releasing all those new viruses to infect more cells! Some diseases caused by virus and bacteria:Name of the disease |Caused by |Name of the microbes | |Polio |Virus |polio | |Pneumonia |Virus / Bacteria |influenza virus (flu) | | | |r espiratory syncytial virus (RSV) | |Hepatitis |Virus |Hepatitis A Virus | | | |Hepatitis B Virus | |Mumps |Virus | | |Bronchitis |Virus |respiratory syncytial virus (RSV) | |AIDS |Virus |human immunodeficiency virus(HIV) | |Tuberculosis |Bacteria |Mycobacterium tuberculosis | |Tetanus |Bacteria |Clostridium tetani | |Anthrax |Bacteria | | |Diphtheria |Bacteria | | |Chicken Pox |Virus |varicella-zoster (VZV) |How bacteria and viruses enter the body To cause disease bacteria have to gain access to the body.The ways in which a bacteria can get access to an animal body are:†¢ Cuts†¢ Contaminated food or water†¢ Close contact with an infected person†¢ Contact with the faces of an infected person†¢ Breathing in the exhaled droplets when an infected person coughs or sneezes†¢ Indirectly, by touching contaminated surfaces – such as taps, toilet handles, toys and nappies.Viruses are spread from one person to another by:†¢ Coughs†¢ Sneezes†¢ Vomits†¢ Bites from infected animals or insects†¢ Exposure to infected bodily fluidsCuring a bacterial infection The body reacts to pathogenic bacteria by increasing local blood flow (inflammation) and sending in cells from the immune system to attack and destroy the bacteria.Antibodies produced by the immune system attach to the bacteria and help in their destruction. Serious infections can be treated with antibiotics, which work by disrupting the bacterium's metabolic processes. The body's response to viral infection Viruses pose a considerable challenge to the body's immune system because they hide inside cells. This makes it difficult for antibodies to reach them. However, special immune system cells, called T-lymphocytes, can recognize and kill cells containing viruses. Many viruses, when released from infected cells, will be effectively knocked out by antibodies, produced in response to infection or previous immunization.Antibiotics are useless against viral infecti ons. Antiviral drugs are available only for few viral diseases, such as influenza, herpes, hepatitis B and C and HIV, but research is ongoing. However, immunization is helpful in fighting viral infection. The large scale immunization has led to the eradication of small pox once one of the most feared viral disease. How to Know When You Need Antibiotics Don't expect antibiotics to cure every illness. Antibiotics are only effective against bacterial infections. In the past antibiotics were prescribed â€Å"just in case† the infection was bacterial rather than viral because it was thought that taking them â€Å"couldn't do any harm†. Wrong.This very practice has contributed to the development of antibiotic resistant strains of bacteria. While the use of antibiotics depends on the specific diagnosis, basic guidelines include: Colds and flu are caused by viruses. They can’t' be cured with antibiotics. Symptoms can last two weeks or more and should be allowed to run t heir course.Cough and bronchitis are almost always caused by viruses. However, if you have a lung condition or the illness lasts a long time; your infection may be caused by a bacteria instead. Your doctor may decide to try treatment with an antibiotic.Sore throats are most often caused by viruses. Strep throat is caused by bacteria and requires treatment with antibiotics. A throat swab and a lab test are needed before your doctor will prescribe an antibiotic for a sore throat.Ear infections often require the use of antibiotics. However, not all ear infections are bacterial infections.Sinus infections do not always indicate a bacterial infection.Even if you have a runny nose, or yellow or green mucus, you may not have a bacterial infection. Antibiotics should only be used for severe infections or infections that last more than two weeks. What is diarrhea? Diarrhea can be caused by a variety of bacteria, viruses, and parasites. Children can also have diarrhea without having an infect ion, such as when diarrhea is caused by food allergies or as a result of taking medications (such as antibiotics).A child is considered to have diarrhea when the child's bowel movements are both more frequent than usual and looser and more watery than usual. Children with diarrhea may have additional symptoms including nausea, vomiting, stomach aches, headache, or fever. Swine Flu: Swine flu is an infection caused by a virus. It's named for a virus that pigs can get. People do not normally get swine flu, but human infections can and do happen. The virus is contagious and can spread from human to human. Symptoms of swine flu in people are similar to the symptoms of regular human flu and include fever, sore throat, muscle pains, severe headache, coughing, chills, weakness and general discomfort.Figure: Electron microscope image of the reassorted H1N1 influenza virus photographed at the CDC Influenza Laboratory. The viruses are 80–120  nanometres in diameter. There are antivir al medicines you can take to prevent or treat swine flu. There is no vaccine available right now to protect against swine flu. You can help prevent the spread of germs that cause respiratory illnesses like influenza byCovering your nose and mouth with a tissue when you cough or sneeze. Throw the tissue in the trash after you use it.Washing your hands often with soap and water, especially after you cough or sneeze. You can also use alcohol-based hand cleaners.Avoiding touching your eyes, nose or mouth. Germs spread this way. Trying to avoid close contact with sick people.Staying home from work or school if you are sick. Prevention of food to contaminate Here are four major tips recommended by the Centers for Disease Control and Prevention (CDCP) to prevent contaminating food.Use caution when buying food. o When at the grocery store, pick up perishable food such as meat, eggs, and milk at the very end of your shopping, so they will stay cool. o Take food home right away so that it doe s not spoil in a hot car. o Avoid raw or unpasteurized milk. o Because eggs, meat, seafood, and poultry are most likely to contain bacteria, do not allow their juices to drip on other food.Store food properly. Store eggs, raw meat, poultry, and seafood in the refrigerator. o A refrigerator should be set at 40 ° F. o A freezer should be set at 0 ° F. o Regularly clean and disinfect the refrigerator and freezer. o Use containers to prevent contaminating other foods or kitchen surfaces. Do not store food uncovered in the refrigerator or freezer.Use special precautions when preparing and cooking food. o Wash your hands and clean and disinfect kitchen surfaces before, during, and after handling, cooking, and serving food. o Defrost frozen food on a plate either in the refrigerator or in a microwave, but not on the counter. o Cook food immediately after defrosting.Use different dishes and utensils for raw foods than you use for cooked foods. o Wash raw fruits and vegetables before eat ing them.Cool and promptly store leftovers after food has been served. o Because harmful bacteria grow at room temperature, keep hot food hot at 140 ° F or higher, and keep cold food cold at 40 ° F or cooler. This is especially important during picnics and buffets. o Do not leave perishable foods out for more than two hours. o Promptly refrigerate or freeze leftovers in shallow containers or wrapped tightly in bags.Figure: (a) Components of virus, (b) components of bacteriaFigure: Reproduction of T4 bacteriophage Virus

Ancient Egyptian Art Ancient Egypt - 776 Words

Ancient Egyptian is one of the oldest countries in the world. It is divided into three kingdoms Old, Middle, and New. Today I will be discussing the beautiful Queen Nefertiti and her kingdom. She comes from the New Kingdom. Her name means the beautiful women has come and her husband who was Pharaoh Akhenaten ruled during the 14 century B.C. Artwork from the day depicts the couple in an unusually naturalistic and individualistic style, more so than from earlier eras. Ancient Egyptian Sculpture Queen Nefertiti ca. 1348-1336 B.C.E., Eighteenth Dynasty painted limestone, rock crystal eyes, height 20† (50.8cm) Staatliche Museum Zu Berlin. Was recorded in a life size portrait. Discovered in 1912 in the studio of Thutmusis,†¦show more content†¦21, 22). Queen Nefertiti husband changed Egypt’s religious and political structure around the sun god named Aten. Akhenaten’s transformation of religion brought radical changes in artistic conventions. Departing from i dealized images of earlier pharaohs, Akhenaten is sometimes depicted with feminine hips and exaggerated features. Early images of Nefertiti show a stereotypical young woman, but in later ones she is a near mirror image of Akhenaten. Her final depictions reveal a regal but realistic figure. On the walls of the tombs and temples, she is depicted alongside her husband. That was rare in those times as no other Egyptian queen was idolized that way. She was shown in positions of power and authority and also driving a chariot or decapitating the enemy. Sumerian were the first people who migrate to Mesopotamia, they created a civilization 5,500 year ago. The Sumerians had a common language and believed in the same gods and goddesses called polytheism (History.com Staff, 2010). The Sumerian sculpture standing man is a statue that is made of black limestone with white gypsum. Compared to the Egyptian statue, they are easily recognized by their large eyes, single eyebrow, and seemingly as tonished facial expressions. The standing figure with clasped hands is a worshiper. It was placed in the â€Å"Square Temple† at Tell

John Stuart Mill Utilitarianism Essay - 1307 Words

How does one respond when they witness an act of deliberate cheating? In this essay, I will demonstrate the potential of John Stuart Mill’s theory of Utilitarianism to help evaluate the morality of either confronting the cheater, or choosing to let the cheating go uncontested. I will first focus in on a particular case of cheating I encountered, before going on to argue that the difficulty of measuring utility precisely, prevents Mill’s theory from offering us general moral direction for all similar situations. The event in question occurred at a club golf tournament this past fall. On the second hole of the day, one of the members of the other team, whom I am playing with, missed a short putt. Frustrated, he picked up his ball instead†¦show more content†¦Significantly, Mill’s act utilitarianism is concerned with an action’s consequence, not intentions, and differs from Jeremy Bentham’s version of the theory, in that it is focused on makin g the total amount of happiness largest, instead of maximizing the number of people who are happy. For evaluating morality, Mill was a proponent of using a scientific method that consisted of asking a question and making observations, before evaluating the results to form a testable hypothesis. Drawing upon Mill’s method, the question that must be asked is does utilitarianism provide sound moral guidance regarding my decision to confront cheating in golf, and can the next step, that is, rule utilitarianism, be used to create general guidelines for responding to cheating? In order to answer these inquires, our observations must begin by identifying the stakeholders in the golfing incident and accessing how much happiness they received from my decision. Next, we must assess how this level of happiness would have changed had I decided to let the cheating go and not say anything. Obviously, the two primary stakeholders would be myself, and my opponent. However, the two other members of our playing group should also be considered, as well as the remainder of the tournament field. In terms of how my choice resulted in increased happiness, there are several considerations. First, I, myself,Show MoreRelatedUtilitarianism, by John Stuart Mill Essay1393 Words   |  6 PagesExplain why Mill distinguishes between higher and lower pleasures and assess whether he achieves his aim or not. In his essay, Utilitarianism Mill elaborates on Utilitarianism as a moral theory and responds to misconceptions about it. Utilitarianism, in Mill’s words, is the view that  »actions are right in proportion as they tend to promote happiness, wrong as they tend to produce the reverse of happiness. «1 In that way, Utilitarianism offers an answer to the fundamental question Ethics is concernedRead MoreUtilitarianism, by John Stuart Mill Essay2012 Words   |  9 PagesIn John Stuart Mill’s work Utilitarianism, Mill is trying to provide proof for his moral theory utilitarianism and disprove all the objections against it. Mill defines utilitarianism as a theory based on the principle that actions are right in proportion as they tend to promote happiness, wrong as they tend to produce the reverse of happiness (Ch. II, page 7). He calls this the â€Å"greatest happiness principle. 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It was this foundation fromRead MoreJohn Stuart Mill s Argument That Happiness Is The Only Intrinsic Good1354 Words   |  6 PagesIn this essay I am going to write about John Stuart Mill’s argument that happiness is the only intrinsic good. Mill’s proof focuses on defending utilitarianism, one of the most prominent works in moral philosophy and most prominent form of consequentialism as proposed by Jeremy Bentham and John Stuart Mill. Mill defines the theory and provides his responses to common misconceptions people have surrounding it. Utility, the Greatest Happiness Principle, states that actions are right in that they generallyRead MoreJohn Forbes Nash Jr.912 Words   |  4 PagesJohn Forbes Nash Jr. and John Stuart Mill were both very important economist. John Forbes Nash Jr. was an American mathematician, and an economist. John Mill was a British Philosopher, economist, moral and political theorist, and was the most influential English-speaking phi losopher in the nineteenth century. John Forbes Nash Jr. and John Stuart Mill were both very intelligent as young children. John Stuart Mill learned to read as a toddler and began to study Latin at the age of three. John ForbesRead More`` On The Hunt : Killing, Eating, Respecting Wild Beast, By John Stuart Mill1581 Words   |  7 PagesIn the essay Utilitarianism, John Stuart Mill argues the purpose of morality is to create a better world as a whole, or to achieve utility. Mill defines utility as actions that promote happiness and pleasure, with the absence of pain and suffering and asserts that utilitarianism embodies this concept, as it is a moral theory that encourages and preaches actions that coincide with such ideals. John Stuart Mill’s Utilitarianism relates to A New Environmental Ethics, authored by Holmes Rolston III,Read MoreAn Introduction to the Principles of Morals and Legislation by Jeremey Bentham.1026 Words   |  5 PagesWhat is Utilitarianism? I believe th at utilitarianism is the theory in which actions are right if they produce happiness and wrong if they don’t produce happiness. Happiness is what every human being look forward to. When making a decision, all possible outcomes must be ensured that it will lead to happiness. Utilitarianism is based on the principle of utility .Utility is the ability to be useful while satisfying needs. Utilitarianism is generally considered a moral theory that was found by JeremeyRead MoreJohn Stuart Mill : An Influential Philosopher Of The 19th Century1252 Words   |  6 PagesTierra Myers Mr. Berkoben English IV 26 October 2016 John Stuart Mill Not only did Harriet Burrow give birth to a son but also the most influential philosopher of the 19th century. Exploring the life of as well as evaluate the work of and examine the impact of John Stuart Mill gives us as readers and understanding of why this man deserves this title. Born May 20, 1806, John Stuart Mill became the son of James and Harriet Burrow. As a child he faced multiple struggles; being the only child meant

Advertising Privacy Essay - 1948 Words

Intrusive Advertising and Privacy Concerns nbsp;nbsp;nbsp;nbsp;nbsp; The concept of consumer privacy encompasses a consumers ability to limit the collection and usage of certain types of data relating to a specific transaction (Sheehan amp; Gleason, 2001). Today marketers and advertisers have engaged in what I feel to be somewhat questionable behavior in regards to consumers privacy. As technology becomes more sophisticated marketing becomes is a bit more complicated and more intrusive to its customers. In our highly competitive world, it is vital for a successful marketer to conduct a significant amount of research. It used to be however, that advertisers would choose their target audience, research the demographic, and create†¦show more content†¦The advertisement would then proceed in a longer more detailed version (Wehner amp; Shanley, 2005). OpenTV Corp is only one company out of many that are obtaining personal information about us and using it to their advantage. nbsp;nbsp;nbsp;nbsp;nbsp;Visible World is a New York firm that is also trying to find ways to make television advertising more appealing to consumers. Not only are they looking to target households demographically and geographically they eventually have plans to target individual households. Despite concerns from privacy advocates, the company is already taking steps in that direction by forming a partnership with Experion to obtain its rich consumer database. Their software will enable advertisers to customize messages on demand by altering video, audio and graphic components in response to weather changes, shifts in inventory or even days left in a retail sale (Petrecca, 2005). nbsp;nbsp;nbsp;nbsp;nbsp;Television advertisers are not the only ones invading the privacy of consumers. A company called MobilTrak has technology that picks up more than 200,000 radio signal samples a day from 15 markets. MobilTrak’s technology has the ability to pick up radio signals within a 120- foot range allowing companies to see what stations consumers are listening to. Advertisers can find out what station is number one and advertise to more people (Abbey, 2005). This is going to cause one radio station to have an overload ofShow MoreRelatedEffects Of Advertising On Personal Privacy And Security1572 Words   |  7 PagesEffects of Advertising on Personal Privacy and Security: Persuasive Essay As the world wide web continues to become more prevalent in everyday tasks and the internet continues to evolve, so does the world of advertising. Everyone encounters some form of advertising daily, with the most common being internet advertising. 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A History of Naan Free Essays

The story of Naan begins many years ago in the imperial court of Delhi. The Sultan of ancient India in 1320 was Khusro Khan, or Nasiruddin, and he (like his predecessors) was used to fine dining. Chicken, peas, succulent soups and fruits were staples of royal feasting. We will write a custom essay sample on A History of Naan or any similar topic only for you Order Now When naan was introduced, it changed the way food was consumed. While the Sultan liked his food, he couldn’t keep the naan formula to himself. the fabulous recipe was bound to escape, bringing joy to even those that were not considered royalty. Soon, even the lowest of the low were indulging in the tasty treat. Information travels fast, and the news about naan was definitely no exception. Before long, many people of different countries were eating naan, and creating dishes to accompany it. The naan recipe made it’s way to North America with traveling immigrants, and from there its been passed down from generation to generation. Since the recipe made its way by mouth to mouth, every recipe is translated and made differently. Naan is leavened bread baked in a clay oven, originating from India and Southeastern Asia. The first record of its existence is from a journal from the 1300’s, and it wrote of it being served in the imperial courts of Delhi. The name Naan comes from new Persia, and is a generic word for bread. While naan is made of most of the things you find in traditional bread, but you also add yogurt or dahi, which makes the bread fluffier and lighter. After being carefully handled, it is put in a tandoori oven, which is a large clay pot that stands tall above the ground, and baked to perfection. This type of oven is designed to provide dry heat at a very high temperature; the temperature in a tandoori oven usually reaches 900Â °F. The kinds of naan are as vast as the number of years it has been served. The most common types you will find in a restaurant or grocery store are garlic and sweet naan. Naan is typically served with Indian food, but it can be used in everyday foods, or used as sandwich bread with different types of cheese and meats. While Naan is very popular in India and Southeastern Asia, it seems to have become a very widespread delicacy in the Western world. It is so popular, that it has been used in many different food related contests, and has been featured in the Guinness Book of World Records. The largest naan to be made weighed 20 lb 15 oz and was made by Loblaw Companies Limited in Brampton, Ontario, Canada, on 5 July 2008. The naan bread measured 9 ft 6 in x 3 ft 4 in. Indian restaurants have popped up in every country and state, making naan a staple in fine Indian cuisine. http://en. wikipedia. org/wiki/Delhi_Sultanate http://www. palkirestraurant. com/history-of-the-naan http://www. wisegeek. org/what-is-nann. html http://wordnetweb. princeton. edu/perl/webwn? s=naan http://www. wisegeek. com/what-is-a-tandoori-oven. htm http://www. guinnessworldrecords. com/records-1000/largest-naan-bread/ How to cite A History of Naan, Papers

Samsung Brand Audit - Free Sample Assignment Solution

Question: Discuss about theSamsung Brand Audit. Answer: Introduction Samsung brand audit is a thorough examination to identify the companys brand strength, the sources of its brand equity and the methods to enhance its brand equity. The Brand Audit also focus on the understanding the future potential for the company. Samsung was founded in 1938 and was originally a trading company. It has now grown into a huge and reputable conglomerate operating in numerous business sectors around the world. The company has its headquarters in the Samsung Town, Seoul, South Korea (Samsung History, 2014). It deals in more than 74 countries and has global points of presence at more than 510 places around the world. The major sectors in which the Samsung group operates in are the Electronics, Trade and Services, Machinery and Chemicals, and Financial Services. The Samsung Electronics alone has three subdivisions of operations namely; Device Solutions which incorporates the various solutions provided by the company for modern devices such as, memory devices, system LEDs, LSI businesses etc. The another electronic division includes primarily the Consumer electronics, which deals with the Digital appliance, Visual Display, Printing systems, and Health Medical gear industries. The final category under electronics is IT Mobile communications industry. This deals with the Mobile Communications devices and Networks, mobile phones, digital tablets, and Digital Imaging businesses, etc. (Products, 2016). For the convenience of understanding the wide scope of the company is limited to the Samsung Consumer Electronics only for this paper for conducting Brand Audit. Customer Analysis For the customer analysis of the Samsung Brand audit following points could be considered: Trend and Needs With the constantly changing technologies and public demand, Samsung continuously come up with new innovative products in a wide and complex range from low-end to extremely high-end devices that suits the need of varied set of customers from the young people, married couples, professionals, to families with kids. Samsung sets trends and create new market needs with its new products which other companies are compelled to follow. Motivation One of the prime motivation for consumers to buying and keep on changing to the latest devices is the Brand image associated with the Samsung. More than a necessity the latest trendsetting devices have become a social need of the people that give them the value of prestige and self-worth. Perception The general perception for the Samsung in the mind of consumers is that the company is a well-established brand which provide quality devices. Also the range of products are all price levels allows the consumers to choose the Samsung brand in any price bracket they feel comfortable shopping. The market reputation of the company is good and the perception is thus positive for the Samsung brand. Segmentation Samsung employs the total market strategy which could be reinforced by one of its slogans, designed for humans. Samsung market segment include various strata od society from low-end users looking for cheap devices to high end-users looking for expensive ones. Samsung cleverly categorise its devices into the categories to cater all segments. For example, in one of its tablet advertisement it categorized the consumers as per their age. The Connecticus group for people in early 20s, the Wanderus for people in the range of late 20s to mid-30s and Relaxicus for people in mid-30s to mid-40s. the features of the products as well as the prices were kept keeping in mind these customer segments (The Toronto Egotist, 2011). Behavior Samsung acknowledge that the consumer behaviour is an essential aspect of business growth and sustainability. The consumer behaviour highly depend on the social, cultural, moral, personal, as well as psychological behaviour of the people. Samsung thus take into account all these aspects while devising its marketing strategies in various parts of the world. Brand Inventory The brand inventory for the Samsung could be explained under the following heads: Brand Elements Brand elements are certain trademark strategies which help a company to set itself as a distinguished brand from its competitors. Some of the basic brand elements are the logo of the brand, slogan used for the brand slogan, its sign, its distinguished packaging as well as its spokesperson or brand ambassador. Samsung use combination of all these elements to create its brand image. It has a well-recognized brand logo with a distinguished style of writing Samsung with white font colour on a blue elliptical background and the missing horizontal line of the letter A (Fig.1). Fig.1. Samsung Logo (Source: Samsung Logo (2016) Available at: https://www.brandsoftheworld.com/logo/samsung-9 (Accessed: 20 September 2016).) The company come up with different slogans for its various products, such as for its latest product, Samsung Galaxy Note 7, the slogan says The smartphone that thinks big (Samsung Galaxy Note 7, 2016). It also uses renowned celebrities as the brand ambassadors depending on the country of marketing plans. With various products the company modernise its packaging, however, maintaining its unique brand elements to make its products distinguishable. Marketing Strategies to Support Brand Samsung incorporates aggressive total marketing strategies that addresses various segments of people in a society. The repetitive advertisement strategies add to the brand awareness for the company. The electronic industry is a highly competitive one, with the ever changing technologies and growing consumer demands the company has to highly depend on its effective marketing strategies to keep the brand name high on the consumers mind. The announcing of new products after studying the market trends and needs, restructuring advertising and promotional approach of present products, the production procedures and highly innovative marketing plans along with performance driven products are the core strength of the Samsung. Samsung devotes high efforts and resources in its marketing strategies. The use of new media channels like social media, etc. are done effectively by the company to keep the brand name floating in the consumer minds at all times. Samsung also engage in sponsorships of sp orts events, local festivals, trade fairs, campaigns, etc. to keep the brand name on top of the rest of its competitors (Kang and Stotlar, 2011). Competition in the Industry There are various competitors of Samsung in each different category in which it places its wide range of products. The complexity of its products range including televisions, mobile devices, audio video devices, digital cameras, home appliances, memory storage devices, other computer peripheral devices, printers, and accessories, etc. ensures that the company has numerous competitors. Some of the prominent international competitors for Samsung are Apple, Nokia, Lenovo, LG, Sony, Huawei, HTC, Panasonic, Whirlpool, Canon, GE and Nikon. However, among these competitors, Samsung is fittingly aggressively pitted against its biggest competitor the Apple Inc. an American multinational technology company founded by Steve Jobs. Apple Inc. which was initially a computer company and was known as Apple Computer, now has positioned itself as the world leader in the mobile devices industry. Presently Apple Inc. is ranked as a number one company among the top international brands. Apple enjoys an extremely high level of brand loyalty from its customers (Vijande, 2013). As per the annual report of Interbrand, the Best Global Brands report released 2015, Apple ranked as the top brand of the world thrice in the three consecutive years, with highest Brand Value. The Brand Valuation of Apple in 2014 is at 118,863 $m with increase in the value at 21%. While in the same repost Samsung ranked at 7th place with the net Brand value of 45,462 $m with an increase of 15% (Interbrand, 2016). The Apples brand value is at 98.31 billion USD. The Apple enjoys almost cult like following due to its innovative technological advancement in each of its products like, iPhones, Mac, iPad, iPod, etc. POPs and PODs In the Brand audit the Point of Parity (POPs) and Point of Differentiation (PODs) assist to understand what makes a company stand apart from its competitors. In the case of Samsung, the point of parity with its arch rival Apple Inc. is that Samsung also has a huge and loyal customer base. Also the products of Samsung are equally good and up-to-date in terms of technological advancement (Wiedmann, 2013). Samsung also enjoys a market of repute and recognition just like Apple and other of its competitors. Point of differentiation for Samsung is that the company has a widest possible range of devices. This is the point where Apple fails to cater. The Apple products are targeted for the niche market, while the Samsung products are present in a vast variety of ranges, applications, sectors, utilities as well as prices. Samsung stands at distinguished place when it comes to catering a wide section of population as compared to the Apple (Dinnie, 2007). Brand Mantra The brand mantra for Samsung is to bring latest cutting edge technologies at affordable process to the customers. Keller Pyramid for Samsung Fig.2. Kellers Brand Equity Model. (Source: Keller, K.L. (2013) Strategic brand management building, measuring, and managing brand equity. 4th edn. Boston: Pearson.) Salience- it is a quality product with lot of latest features at affordable prices. Performance- Samsung has effective segmentation, targeting, and positioning of its products with a very good brand personality and brand recognition. Its products are high in performance and quality (Saeed, 2016). Imagery- Samsung has an image of high quality, latest technology, feature rich products. Judgement- Samsung is also a trustworthy name, market reputation and brand recognition. Feeling- it gives the feeling of value for money for its products for low and mid-range products and social status associated with the high end products. Resonance- Samsung has a very loyal following of consumers. Emotional modifier- Samsung products bring latest technologies in the control of its users. Descriptive Modifier- its product users ranges from the young to old users. Brand function- the company brings latest technologies into the lives of common people by way of high end devices of communication, connection, televisions, etc. creating value for life. Brand Exploratory Brand association for Samsung Memorable- Samsung gains its brand equity by not only as a competitor of Apple but also a reputed brand of its own (John, 2016). Meaningfulness- Samsung brings meaningful features packed products that have actual utility thus giving it higher brand equity. Likeability- other than its efficient products the company is also liked because its wide range of products. Anyone can find a product suited to his needs and pocket in a Samsung store. Transferability- the brand equity of Samsung is highly and easily transferable because of its regional marketing strategies (Keller, 2012). Adaptability- Samsung operates in an industry were a product could become obsolete as soon as a better technology version is out in the market. Thus the company has high adaptability. Analysis of Samsungs Brand Positioning Samsung is one of the premium, lifestyle brand. It has brand position of a brand better than other brands for customers who require value for money as well as latest technology indispensable tool for their daily lives. Samsung gives high- quality superior products with the world- class designs, its products come packed with innovative features with high usability, ease of access and understanding. The brand positioning is also strengthened by the company by providing after sales services and support to its customers (Keller, Parameswaran and Jacob, 2011). Consumer Perception Analysis The general perception for the Samsung in the mind of consumers is that the company is a well-established brand which provide quality devices. The idea of owning the latest upgraded model of mobile or the tablet motivates people as it shows their affluence in the society rather than actual need (Lam Ahearne, 2013). This motivates the people to choose the high end models while the low ends models are primarily chosen by people with the motivation of buying a well branded product in appropriate prices. Brand Equity: Aaker Model The Aaker Model is the marketing model which views brand equity as a combination of three things. These are: Brand awareness, Brand loyalty and Brand associations, These elements add up to give the value provided by a product or service. Aaker model suggests that brand identity is the basis of brand management (Selnes, 2013). Therefore, organizations must focus on various elements of brand identity. Aaker defined eight to twelve elements of brand identity that falls under four perspectives. These four perspectives for Samsung can be discussed as: Brand as Product This perspective covers brand as the tangible product. This perspective would cover the things like quality of the product, attributes of the product, etc. Brand as Organization This perspective would cover brand as an organization. The organization attributes would include the market reputation of organization, rapport of organization (Keller, 2016). Brand as Person This perspective would cover brand personality and relationships of brand with consumers (Huang, 2014). Brand as Symbol This perspective would cover the imagery and visuals or brand that are find in the channels like social media. For example, Samsung would have lot of images and other content on its website to attract consumers. Recommendations Some of the probable recommendations that Samsung could use for planning its future strategies are as follow: Samsung can position itself as a premium brand with comparison to its top competitor Apple. Samsung could possibly create its brand image by providing better facilities and services than other competitor brands. It can develop an ecosystem of its own inculcating the consumers with one or multiple Samsung products. A facility such as Samsung club could be established with additional offers and discounts on multiple purchase of Samsung products to encourage people to stick with the brand. References Dinnie, K. (2007) Asian brand strategy: How Asia builds strong brands, Journal of Brand Management, 14(3), pp. 272273. Interbrand (2016) 2014 - previous years - best global brands - best brands. Available at: https://interbrand.com/best-brands/best-global-brands/previous-years/2014/ (Accessed: 20 September 2016). Huang, R. and Sarigll, E., 2014. How brand awareness relates to market outcome, brand equity, and the marketing mix. InFashion Branding and Consumer Behaviors(pp. 113-132). Springer New York. John, D.R., 2016. Customer-based strategic brand management: past progress and future challenges.AMS Review, pp.1-6. Keller, K.L. (2013) Strategic brand management building, measuring, and managing brand equity. 4th edn. Boston: Pearson. Keller, K. L. (2012). 17 Brand strategy. Handbook of Marketing Strategy, 289 Keller, K.L., 2016. Reflections on customer-based brand equity: perspectives, progress, and priorities.AMS Review, pp.1-16. Lam, S. K., Ahearne, M., Mullins, R., Hayati, B., Schillewaert, N. (2013). Exploring the dynamics of antecedents to consumerbrand identification with a new brand. Journal of the Academy of Marketing Science, 41(2), 234-252. Products (2016) Samsung. Available at: https://www.samsung.com/africa_en/home/ (Accessed: 20 September 2016). Punniyamoorthy, M., Mahadevan, B., Shetty, N.K. and Lakshmi, G. (2011) A framework for assessment of brand loyalty score for commodities, Journal of Targeting, Measurement and Analysis for Marketing, 19(3-4), pp. 243260. Samsung Galaxy Note 7 (2016) Galaxy Note 7. Available at: https://www.samsung.com/africa_en/consumer/mobile-devices/smartphones/galaxy-note/galaxy-note7/ (Accessed: 20 September 2016). Samsung History (2014) About us. Available at: https://www.samsung.com/africa_en/aboutsamsung/samsung/history_08.html (Accessed: 20 September 2016). Samsung Logo (2016) Available at: https://www.brandsoftheworld.com/logo/samsung-9 (Accessed: 20 September 2016). Saeed, N.B., Nematiyan, M. and Albonaiemi, E., 2016. Effective factors on the value of international brands in Iranian consumers (Case Study of Samsung brand in Khuzestan market).International Journal of Humanities and Cultural Studies (IJHCS) ISSN 2356-5926,2(3), pp.974-984. Santos-Vijande, M.L., del Ro-Lanza, A.B., Surez-lvarez, L. and Daz-Martn, A.M., 2013. The brand management system and service firm competitiveness.Journal of Business Research,66(2), pp.148-157. Selnes, F., 2013. An examination of the effect of product performance on brand reputation, satisfaction and loyalty.Journal of Product Brand Management. The Toronto Egotist (2011) Meet Wanderus, Connecticus Relaxicus in Samsungs whats your Tabitat? New ad campaign. Available at: https://www.thetorontoegotist.com/news/local/2013/august/8/meet-wanderus-connecticus-relaxicus-samsungs-whats-your-tabitat-new-ad-camp (Accessed: 20 September 2016). Wiedmann, K.P. and Hennigs, N., 2013. Luxury marketing.A challenge for theory and.